Dutchman Peter Kentie Came Up with Pro Bono Nation Branding Concept for Estonia

[Bipasha Matin]

Now Managing Director of Eindhoven365, Peter Kentie is, for Estonia, something much more than just one of its e-residents. He is the face behind “Just Estonishing”, the nation branding strategy which over the past couple of years has changed Estonia’s brand image for the better.

Initially released in 2016 as a pro bono and open source proposal, Just Estonishing, is, with its EST concept, a text-based tool with endless opportunities. Something to think, use, create and design Estonia from many different angles.

No better way to hear the whole story than asking Mr Kentie, Estonia’s number one fan, to highlight what this whole initiative is about.

Source : https://placebrandobserver.com/just-estonishing-estonia-nation-branding-concept-explained/

[murshida]

good