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Brand Image of DIU

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farzanamili:
Students are the centre of an educational institute. I believe that without making them attentive to study and by this,making them quality student, brand image is quite difficult to be established. Because when they will go to job market and will be unable to prove them,then all advertisements will be fallen flat & people will make fun of it. So students should be more responsible about their study as they are brand-ambassadors of this university. We,teachers should keep it in our mind also.

shibli:
Everybody, everywhere needs a marketing strategy. The CNN has an interview with marketing guru Philip Kotler in which he provides five tips for marketing success. Among the things he says, he stresses the importance of “knowing your customer” and “owning your branding”, which basically means listen to the people and focus on the brand experience.

shibli:
Brand is much more than a name or a logo. Brand is everything, and everything is brand.

Brand is your strategy.

Brand is your calls to action. If Martin Luther King had offered people free toasters if they marched on Washington, that would have been his brand. Are your calls to action brave and inspiring or tacky? Are they consistent with some strategy that makes sense? Getting more Facebook "likes" isn't a strategy, in and of itself. If you're a humanitarian organization, the things you ask your constituents to do are your brand.

Brand is your customer service. If donors call your organization all excited and get caught up in a voicemail tree, can't figure out who they should talk to, and leave a message for someone unsure if it's the right person, that's your brand. It says you don't really care all that much about your donors. If they come to your annual dinner and can't hear the speaker because of a lousy sound system, that's your brand. It says that you don't think it's really important whether they hear what you have to say or not. If the clerk at your checkout counter is admiring her nails and talking on her cell phone, she's your brand, whether she's wearing one of the nice new logo caps you bought or not.

Brand is the way you speak. If you build a new website and fill it with outdated copy, you don't have a new brand. If the copy is impenetrable — a disease of epidemic proportion in the humanitarian sector — that's your brand. If you let social service jargon, acronyms, and convoluted abstractions contaminate everything you say, that's your brand. If your annual report puts people to sleep, that's your brand. If it's trying to be all things to all people, that's your brand.

Message is a central part of your brand, but message alone cannot make a great brand. How many times have you encountered a product or service that didn't live up to what the copy writers told you about it? That disconnect is your brand.

Brand is the whole array of your communication tools. Brand is the quality of the sign on the door that says, "Back in 10 minutes." It's whether you use a generic voicemail system with canned muzak-on-hold, or whether you create your own custom program. The former says you are just like everyone else and you're fine with that; the latter says you are original. You might have a pretty sale banner that adheres to all the right visual standards, but if it's sagging and hung up with duct tape, that's your brand. It says you don't pay attention to the details. Can you imagine seeing a crooked banner with duct tape in an Apple store? Never. And that's their brand. It says that the motherboard in the Mac isn't hanging by a thread either.

In the digital age, user interface is your brand. If your website's functionality frustrates people, it says that you don't care about them. Brand extends even to your office forms, the contracts you send out, your HR manuals. Do you rethink traditional business tools or default to convention? The choice you make says a lot about how innovative your brand is.

Brand is your people. Brand is your people and the way they represent you. Having a good team starts with good hiring and continues with strong and consistent training and development. No matter how well your employees adhere to your new brand style guide, if they couldn't care less about the job they're doing, that's your brand.

Brand is your facilities. Are the lights on, or is your team working in darkness? Is the place clean and uncluttered? Does it have signage that's consistent with your visual standards? Does it look and feel alive? Your home is your brand.

Brand is your logo and visuals, too. A great brand deserves a great logo and great graphic design and visuals. It can make the difference when the customer is choosing between two great brands. But these alone cannot make your brand great.

Ultimately, brand is about caring about your business at every level and in every detail, from the big things like mission and vision, to your people, your customers, and every interaction anyone is ever going to have with you, no matter how small.

Whether you know it or not, whether you have a swanky logo or not, you do have a brand. The question is whether or not it's the brand you really want.

http://blogs.hbr.org/pallotta/2011/06/a-logo-is-not-a-brand.html?cm_sp=most_widget-_-blog_posts-_-A%20Logo%20Is%20Not%20a%20Brand

farzanamili:
Exactly..when our students will perform good outside DIU,DIU will get brand image...we,teachers & students should understand this & we should not expect free marks from teachers,we should earn marks from our teacher by our performance! When students & teachers will work hard & together,success will not be at far point!

Arif:
Dear sir,
I think these things are essential for Brand image of any university-

1. Permanent campus
2. Hostel facilities
3. Transport facilities
4. Enough classroom and laboratory facilities
5. Enriched and qualified faculty members
6. Qualified students
7. Job orientated workshop and fair
8. Research and publications
9. Local and International Seminar
10. Discussion about important issues of country
11. Social activities for the people

so, if any lacking of DIU, we must recover one by one for the brand image

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