DIU Activities > Brand Image of DIU
Brand Image of DIU
shibli:
You own your marketing but your service receivers own your brand.
shibli:
Marketing is your message. Your brand is who you are.
shibli:
Marketing is storytelling. The most powerful branding happens when you listen, not when you talk. Your consumers will tell you what your brand is..
shibli:
Marketing is about organizing events, programs, etc but branding is about total quality management. It is not about documentation but it is about the total perception and evaluation of your customers.
shibli:
Marketing is about promoting your name and actions but branding is about analyzing the impact of those activities.
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