We should remember, everybody knows the name of Daffodil..question is how good they think of Daffodil. We know the name of Stamford, but how do u evaluate Stamford..Everybody knows that as a certificate university..so we don't need to establish brand name, all we need is repositioning our brand name as "facilitator university" or "career guiding university"
Also, i think we can avoid traditional marketing n advertising like others are doing. We have to do something different. We have to inform our students and others aggressively that we are providing our good students with jobs, part time or full time and assistantships. At the same time, we have to maintain some standard. The counselors, administrative officers as well as everybody can play a vital role in propagating the good things of our university.
Most importantly, our students are our brand ambassadors. They should be considered valued members of our family. The counselors, coordination officials, teachers and all who are associated with students should treat our students positively and considerately.
Last but not the least we should maintain some standard by implementing some rules and regulations like screening out students who have Grade D especially in English at HSC n SSC level.