Investing in BlockchainsInvestors interested in getting on the blockchain technology bandwagon will find it is now easier than ever to do so. In 2015, the venture capital concern Digital Currency Group launched, intending to build what it refers to as "the largest early-stage investment portfolio in the digital currency and blockchain ecosystem." Additionally, according to a report published by the American Software-as-a-Service (SaaS) company NASDAQ Private Market, the amount of venture capital being funneled into cryptocurrency-using firms was anticipated to exceed $1 billion. Companies have even become so interested in the technology that many have begun to play around with the idea of creating their own private blockchains.
Nevertheless, blockchain startups are not without challenges. Among the most significant is the fact that most consumers simply do not understand the extremely complicated concept of blockchain technology. In order to overcome this challenge, companies will need to find ways to precisely explain what they do in easily understandable language – and how they intend to deal with issues like secure online transactions and consumer privacy.
Read more: Blockchain Definition | Investopedia
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