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Features of Guerrilla Marketing

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Mrittika Shil:
Features of Guerrilla Marketing


Pocket-Friendly Campaigns
Guerrilla marketing usually involves campaigns that are more economical as well as effective.

Targeted Reach
Guerrilla marketing focuses on creating campaigns which get more reach through word of mouth & publicity.

Minimalism
Fewer resources, big message. That’s what guerrilla marketing is all about.

Channels
Communication of the campaign is done through word of mouth, social media, and publicity, etc. That is, business doesn’t do much to communicate it. They just implement the campaign and rest of the communication is done by people who become a part of it.

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