Faculties and Departments > Department of Innovation & Entrepreneurship

Examples of Guerrilla Marketing: Coca Cola Happiness Machine

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Mrittika Shil:
Coca Cola, as a part of their Happiness Machine Campaign (which included installing happiness machines, which pass out free drinks and other coca cola merchandises, to various crowded destinations like colleges, malls), installed a love machine in a mall of Istanbul. This machine gave free coca cola cans to any couple who proved their love.

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