Faculties and Departments > Branding

Does it make sense to rebrand Kuala Lumpur’s taxis?

(1/1)

Bipasha Matin:
Taxis are ubiquitous in Kuala Lumpur, just as they are in most cities in around the world. Unfortunately, years of poor public transport, viable alternatives, ineffective regulation and little or no oversight has created an industry that is a Frankenstein monster that has lost sight of it’s actual purpose. In other words, it has grown fat and lazy.

Generations of visitors to Kuala Lumpur have put up with a terrible product. Drivers would stop at taxi ranks and ask each person in the queue where they wanted to go.

Once the driver found someone going where he, the driver wanted to go he would quote an (inflated) fare and the potential passenger could take it or leave it.

If none of the waiting passengers wanted to go in his direction or refused to accept the quoted fare, he would drive off, only to sit in traffic with an empty cab. (That particular stunt always baffled me.)
Source: https://brandconsultantasia.com/2018/07/04/does-it-make-sense-to-rebrand-kuala-lumpurs-taxis/

Showrav.Yazdani:
Thanks for sharing
Dewan G. Y. Showrav
Senior lecturer
Dept.of Business Administration

fahmidaemran:
Thanks for sharing.

Raisa:
 :) :)

Navigation

[0] Message Index