Starbucks is jumping on the delivery bandwagon. In early 2019, nearly a quarter of its more than 8,000 US company-operated stores will offer Starbucks Delivers via Uber Eats.
The decision was announced at an investor meeting in New York City. Leveraging learnings from its delivery experience in China and its recent trial in Miami, Starbucks sees further market opportunity with Starbucks Delivers.
“We’re really pleased that we’re doing this partnership with Uber,” Rosalind Brewer, Starbucks COO, told CNBC. “We’re learning a lot about technology integration and that’s the real result here, just really making sure that the technology comes together and then we deliver the best product for the customer.
Starting in September, the pilot was trialed at more than 100 Starbucks locations around Miami through Uber Eats, the on-demand food delivery service Uber has operated since 2014.
And in China, Starbucks has been working with food delivery provider Ele.me, for the past three months. The partnership has expanded Starbucks delivery service to 2,000 stores across 30 cities in China.
This isn’t Starbucks’ first delivery collaboration. In 2015, the coffee brand teamed with Postmates for an on-demand delivery program, which ran through 2016.
Also at the investors meeting, Starbucks announced it will roll out its Nitro cold brew coffee in all US company-operated stores in in 2019.
And last week, the company opened its much anticipated Reserve Roaster in New York City’s Meatpacking District, which will become the brand’s East Coast flagship.