1. Target messages to the customer. This kind of personalization of messaging can be crucial to developing good contact with customers and retaining them over time.
2. Train staff to pay attention to customers and address their needs. In providing good customer focus, it's important to make sure that the people who interact most with the customers are the people who are operating on the principle of customer focus.
3. Have support contacts available to customers. One of the best ways to make customers feel special is to allow them to contact the business in the way that they want. Having a direct phone number, for example, can make customers feel valued, and also helps them to pursue modification of goods or services agreements in a better, more efficient way.
4. Give loyalty rewards. Businesses that put more thought into their loyalty rewards end up retaining customers through a complex process of positive reinforcement. Customers not only see attention being paid to them, but they stand to gain from these thoughtful measures.
5. Get the customers' names right. One of the major elements of making customers feel valued, and developing a personal rapport with them, is to make sure that all of the staff, including those who send out printed or electronic messaging, get the name exactly right. Customers who receive communications with misspelled names almost always draw away from the business in question, feeling that they are not well-known there.