Cause related marketing

[Farhananoor]

Cause related marketing is part of a company’s corporate social responsibility policy . That is, a for-profit business establishes a long-term relationship with a non-profit company. The former expects to profit by selling more products and gaining positive publicity. The non-profit, on the other hand, benefits financially and through publicity.

[Shahnoor Rahman]

Thanks for Sharing. 

Shah-Noor Rahman
Assistant Professor
Business Administration

[tanchi]

Cause related marketing is really a new concept for me to learn