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Cause related marketing

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Farhananoor:
Cause related marketing is part of a company’s corporate social responsibility policy . That is, a for-profit business establishes a long-term relationship with a non-profit company. The former expects to profit by selling more products and gaining positive publicity. The non-profit, on the other hand, benefits financially and through publicity.

Shahnoor Rahman:
Thanks for Sharing.  :) :)

Shah-Noor Rahman
Assistant Professor
Business Administration

tanchi:
Cause related marketing is really a new concept for me to learn

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