Social Entrepreneur: Vegetable soup for the soul

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Offline Mrittika Shil

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Social Entrepreneur: Vegetable soup for the soul
« on: April 26, 2020, 04:59:46 PM »
IIM-A grad Kaushalendra has changed the way one grows and sells vegetables.

A vegetable vendor carrying an IIM-Ahmedabad MBA degree sounds like a spoof of some 1970s Hindi movie on unemolyment, but ask Kaushalendra, who has chosen to do the unthinkable, and he will give you an eye-opener: “No business is small, as long as it delivers a big mission.”Kaushalendra ventured into selling vegetables in Bihar after receiving MBA degree from India’s top B-school IIM-A. He topped the PGP-ABM batch in 2007 but declined offers from MNCs and boarded a train to Nalanda to work with his ‘own people’. The son of a farmer, who mostly studied under street lamps, always had an aim to revolutionise the lives of farmers.In 2008, he formed KNIDS Green in 2008, bringing together more than 3,000 farmers to deliver fresh vegetables in major districts of Bihar. This public-private partnership firm was set up with the support of Agricultural Technology Management Agency (ATMA), which supplies fresh vegetables in air-cooled push-carts.

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