What is the importance of technical SEO?
Search engine optimization (SEO) continues to be an essential part of any digital marketing strategy. As much as we like talking about the newest and latest digital marketing tactics, SEO is a reliable mainstay and will be so for the foreseeable future.
Why Technical SEO Is Important
There isn’t one overarching plug-in or hack that will help your website have the “perfect” technical SEO. That said, there are a variety of things you can do that, collectively, can significantly improve your technical SEO and put you ahead of the competition.
Why do you want to prioritize technical SEO? Well, because technical SEO is what allows search engines like Google to know that you have a website of high value. This is important because it can prompt the search engines to rank you higher. After all, they primarily want to present users with the best possible results for their chosen keywords, and technical SEO is a way to ensure your website meets the requirements.
If Google prioritized webpages that were slow, nonresponsive or confusing to navigate, Google users would be more likely to take their search queries somewhere else. So if your website loads quickly, has no dead links and is secure, Google’s crawlers will give it an extra boost in search rankings.