Language maintenance, shift and death

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Language shift, also known as language transfer or language replacement or language assimilation, is the process whereby a speech community shifts to a different language, usually over an extended period of time. Often, languages that are perceived to be higher status stabilise or spread at the expense of other languages that are perceived by their own speakers to be lower-status. An example is the shift from Gaulish to Latin during the time of the Roman Empire.