An IHS survey estimates that there are 20 billion connected devices globally as of this year. Will 2018 be “The Year of IoT”? Not exactly, but the future looks promising and 2018 will show a promising trajectory.
Despite the huge gains in connectivity, the truth is 2018 will be more of a steady (rather than explosive) growth period for the IoT, full of fits and spasms, and everything that goes along with them. It will see lots of investment—lots of growth—and widespread adoption in a few major industries. But it will also see some growing pains—“fragmentation frustration,” potential data breaches, and security issues galore.
So, will 2018 be an exciting year? Yes—ish. The truth is, we’re right smack in the midst of a revolution—no matter how imperfect it may initially seem. If that isn’t exciting, I don’t know what is. The following are the top eight trends we’ll see in the coming year.1. The IoT Will Grow:
In what might be the most obvious prediction of the decade, the IoT will continue to expand next year, with more and more devices coming online every single day. What isn’t so obvious about this prediction: where that growth will occur. The retail, healthcare, and industrial/supply chain industries will likely see the greatest growth. Forrester Research has predicted the IoT will become “the backbone” of customer value as it continues to grow. It is no surprise that retail is jumping aboard, hoping to harness the power of the IoT to connect with customers, grow their brands, and improve the customer journey in deeply personal ways. But industries like healthcare and supply are not far behind. They’re using the technology to connect with patients via wearable devices, and track products from factory to floor. In many ways, the full potential of the IoT is still being realized; we’ll likely see more of that in 2018.2. It Will Also Become More Fragmented:
Just as the IoT continues to grow, it will also become increasingly fragmented. As we’ve seen with the growth of as-a-Service (aaS) programs and cloud solutions, that fragmentation will create some hurdles for many companies, as they deal with compatibility issues throughout their industries. Though companies like Qualcomm are leading the push for IoT device standards and certifications, in many ways, the genie has already left the bottle. It’s now a matter of wrangling her back into place if we want to put those standards in place.3. Which Leads to Greater Security Concerns:
I’ve said it before, but fragmentation leads to system compromise. Almost every time. The more complex, the more network security challenges. Indeed, securing all these connected devices in an environment with minimal regulation will be difficult. Finding a solution to keep data safe will be a main goal in the coming year.4. Mobile Platforms Will Make More Sense:
The trend from mobile-first to mobile-only will likely continue to grow, as mobile platforms will become the de facto management system for IoT devices. Again, this isn’t shocking—but it isn’t finished yet, either. The development of the IoT is one that will happen over time as early adopters begin to refine, and late-comers jump into the mix. The coming year will continue to see many transition into mobile platform development.5. And Marketing Efforts Will Continue:
Again—perhaps a little obvious. But this coming year will be ripe with dings, bells, and whistles as customers are alerted to bargains, incentives, and other news regarding their homes and offices. An increasing number of companies will begin to use the IoT for these more personalized marketing efforts. They’ll also get closer to finding the “how much is too much” balance when it comes to marketing.6. Companies Will be Pushed to the Edge with Data:
Because of the huge influx of data being created through the IoT, it makes sense that companies will need to find a better, closer, cheaper way to process it. That’s why edge networking will be less of a trend and more of a necessity, as companies seek to cut costs and reduce network usage. Today we are seeing companies like Cisco, HPE and Dell leading the migration of compute infrastructure to the edge. Legacy industrial IoT firms like GE and ABB are also continuing to develop hardened infrastructure to handle challenging environments that are less ideal to hosting compute than traditional data centers.7. And Need Advanced Analytics and Machines to Help Manage It:
Just as the increase in data will push companies to “the edge,” it will also push them toward artificial intelligence (AI) and machine learning. Indeed, AI will also become a necessity, as the amount of data created by the IoT will simply be too large for humans to manage. These more advanced technologies will need to find their way to support the rapidly growing IoT space soon, however, in the meantime, we will see a strong growth in analytics software and tools to provide real-time data streaming for IoT devices. Analytics companies like Software Advice, SAS, SAP, and Teradata are a few of the players making noise in this arena. I also expect a series of new entrants in the IoT analytics, machine learning and AI space as this data deluge is going to require sophisticated tools to manage and extract the most valuable insights.8. But There will be Lots of Money to be Had:
Business Insider predicts business spending on IoT solutions will hit $6 trillion by 2021. It makes sense, then, that venture capitalists will continue to pour funds into the promise of IoT—underscoring its potential to improve customer experience in almost every industry.
Like I said—this won’t be a silver bullet year for the IoT. It rarely is for any new technology. But some major inroads will be created that should help build a larger and more solid foundation for the technology in the next five years. After that—it’s anyone’s guess; we may be talking about a whole new technology altogether.
Written by: Daniel Newman
is CEO of Broadsuite Media Group, principal analyst at Futurum and author of Futureproof.