AI in PR guides
The #AIinPR Panel has published a range of industry-leading resources to support CIPR members upskill. CPD points are available as indicated on each resource.
NEW: Artificial Intelligence (AI) tools and the impact on public relations (PR) practice (2023)
The most comprehensive review of AI tools in public relations.
Download the report. (PDF)
The Big Data and AI Readiness Report (2021)
Research that demonstrates the huge potential that artificial intelligence (AI) and Big Data offers the profession.
Download the report. (PDF)
Ethics Guide to Artificial Intelligence in PR (2020)
The world's first ever AI in PR ethics guide is out now.
Download UK version (pdf)
Download Canadian version (pdf)
The Effects of AI on the Professions (2020)
Authors: Professor Anne Gregory, University of Huddersfield Dr Swati Virmani, De Montfort University
A summary of nearly 200 global publications on AI and its impact on the professions.
Download (pdf)
AI and Data Ethics (2019)
Author: Ben Verinder Found.Chart.PR, FCIPR
Download (pdf)
AI and Data Ethics - consequences for PR (2019)
Author: Ben Verinder Found.Chart.PR, FCIPR
Download (pdf)
The impact of AI in Media and PR (2019)
Author: Andrew Bruce Smith FCIPR
Download (pdf)
Introduction to AI (2019)
Author: Jean Valin Hon FCIPR
Download (pdf)
AI: Humans still needed (2018)
Author: Jean Valin Hon FCIPR
An analysis of skills and tools in public relations.
Download the report. (PDF)
Source: https://www.cipr.co.uk/CIPR/Our_work/Policy/AI_in_PR_/AI_in_PR_guides.aspx
