HRM, Management, Marketing, Finance, Operations > Marketing Research

Case Study

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Badshah Mamun:

Individual cases are taken and a detailed study of each case is done.

Advantages of Case Study

    Accurate data is provided

    There is detailed analysis

Disadvantages of Case Study

    It is difficult to generalize.

    It consumes lot of time.

    Confidential and sensitive information may not be given.

    Interviewer bias is there.

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