Data Collection in Marketing Research

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Offline Badshah Mamun

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Data Collection in Marketing Research
« on: April 28, 2012, 12:19:09 PM »

Data Collection in Marketing Research is a detailed process in which a planned search for all relevant data is made by researcher.

Types of Data


    Primary Data-
Primary data is the data which is collected first hand specially for the purpose of study. It is collected for addressing the problem at hand. Thus, primary data is original data collected by researcher first hand.

    Secondary data-
Secondary data is the data that have been already collected by and readily available from other sources. Such data are cheaper and more quickly obtainable than the primary data and also may be available when primary data can not be obtained at all.

Data Collection Methods


    Qualitative Research-
Qualitative Research is generally undertaken to develop an initial understanding of the problem. It is non statistical in nature. It uses an inductive method, that is, data relevant to some topics are collected and grouped into appropriate meaningful categories. The explanations are emerged from the data itself. It is used in exploratory research design and descriptive research also. Qualitative data comes into a variety of forms like interview transcripts; documents, diaries and notes made while observing. There are two main methods for collecting

Qualitative data


        Direct Collection Method-
When the data is collected directly, it makes use of disguised method. Purpose of data collection is not known. This method makes use of-
            Focus Groups
            Depth Interview
            Case Study

        Indirect Collection-Method
            Projective Techniques

    Quantitative Research-
Quantitative Research quantifies the data and generalizes the results from the sample to the population. In Quantitative Research, data can be colleted by two methods
        Survey Method
        Observation Method

Md. Abdullah-Al-Mamun (Badshah)
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