DIU Activities > Ranking
Ranking The Brands
shibli:
Professor Kotlar remarked, branding should be created by brand experiences. For example, a Professor of Cambridge has obviously got a brand name. But if the professor cannot provide brand experiences, that is, if his knowledge, skills and attitude are not equivalent to those of a professor of Cambridge University, then he will not be able to produce brand experiences.
Brand is not a name only, but it is a promise that the professor or a product or a service will perform as per customer’s expectations. Brand carries an assurance about the characteristics that make the product or service unique.
A brand is the promise of an experience. Most orthodox leaders don't understand this.
shibli:
Present Scenario of Bangladesh:
The Govt has already taken an ambitious plan to make the country "digital Bangladesh" by 2021. It will, no doubt, allow the country to become more transparent, efficient, and commercially more productive. The project is about establishing and extending existing e-governance, e-commerce, e-banking, and mobile-phone network capacities. Hospitals, clinics, and healthcare services at all levels will also be connected electronically. All the universities will have to be digitized, all colleges, high schools, primary schools and madrasas will be wired with third-generation technology by 2021. After five years of schooling, all students will have regular access to computers with internet facilities. The use of the automated library is spreading slowly in most universities...All the educational and commercial institutions will come under a good network system and the details of these institutions and their activities will be available on websites. E-learning and e-commerce will prevail extensively in the coming days...
Moreover, in Bangladesh, 57% of the total population is young generation below the age group of 25, half of those are using internet regularly. (our target people). A survey says that more than 25 lac young people are using Facebook. (What we are doing for them to let them use ICT positively, i mean for the purpose of education???)
In the light of aforesaid scenario, 21st century leaders have to be visionary. They need to remember that to be away from Information Technology means to live like a frog living in a well. Like Mahathir Muhammad brought about a revolution in Malaysia, Leaders of companies in Bangladesh should set business and marketing strategies accordingly.
Some suggestions:
Promoting image through social media, internet, website, video archive effectively
Organizing any type of competition where the youths of Bangladesh can be involved
Hiring a brand ambassador, a youth icon whom the youth are crazy about. For example, Closeup Liza is studying here; she is the youth icon. Let us advise her to promote us.
shibli:
Prof. Dr. M. Lutfar Rahman, Vice Chancellor, Daffodil International University receiving
“Rapport Award for Excellence in Human Resource Development-2012†from the Commerce Minister
of the People’s Republic of Bangladesh Mr. Ghulam Muhammed Quader.
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