Thinking outside the box does not mean thinking the old way of doing things as wrong; it simply means not being afraid to try something that seems innovative and creative.
In advertising lessons, experts instruct learners to think out of the box, sometimes advertisers have to tell lies creatively so that viewers find them innovative but in the long run they are being deceived....So, the new concept is dissolve the box meaning delete the lie, instead tell the truth in an innovative way.....
"Thinking outside the box is not enough . . . Dissolve the box and Reposition
If you ask a thief to think outside the box what will he do? Probably he will steal better and find out new ways to manipulate the laws because he still responds from the platform of the thief.
But if the same person destroys the box, he will no longer limit and abuse himself. He will realize that stealing is just a trap from which he is responding and that he is much more than merely a thief. At the same time he gets the designing intelligence to reposition himself. It's not just an incremental but a radical shift.
Just like the thief, individuals and organizations are also limiting and abusing themselves thereby infecting and polluting their decisions.
Out of the box solutions do not solve the problem. They only create bigger and trickier problems in the future. The answer lies in Dissolving the box. It is important for an intelligent, inclusive and sustainable growth.
By dissolving the mental boxes we can design growth, increase our coping mechanisms, lead unconditionally to see deeper, wider and faster into situations."