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BBA Discussion Forum / Technology and the print media
« on: April 12, 2011, 12:48:22 AM »Technology is going to more updated day by day and now Media have to think more focused by Information technology. Newspaper and Magazine should been changed by Information technology. We see, that major daily newspaper and national magazines is going to convert to online website. Bangladeshi newspaper like The Daily star , Prothom alo, the independent, Ittefaq, Kalerkontho, New Age, The Daily Sun And British newspaper like Reuters and also US newspaper , New york times ,Losangles newspaper or magazines like Reader digest and Times magazine. It will very easy to read any kinds of newspaper or magazine in online website. And registered or Log in his or her name for comment or recommend for some news update.
Some Advertise form of banner for rectangular or square size of Advertise and sponsorship should be available on websites. But there is some problem that If newspaper or magazine are influenced to the advertisers to change their position or direction from hard copy to online based then it will incur lost revenue. Some Media like Television will get help for newspaper and magazines. In Canada, Canadian House & Home magazines produce a television show called House & Home with Lynda Reeves, Its delighted to know that an audience of 768000. Hard copy circulation of 250000 and readership of 2.7million per month. These twice media combination for an advertiser seeking reach and frequency. It will be good for the newspaper and magazines for advertisers in forecast for the audience. Globe and mail operates a cable channel called ROB TV. It represent integrated marketing communication opportunity for advertisers by different ways to reach the particular target market. Some newspaper and magazines have to changed for industrial revenue model.
For advantages of technological form, people see the publishes of online information for free. But in online content, publisher found a way to get people pay for this side. Television media are interested in idea of magazine exposing into TV shows. Basically they are constantly looking for new partnership with media supplier, because content produced by lowers this production costs.
However, Its all about business purpose so get some advantages from online business. And take some challenges from it. But over all it will possibly positive direction for this technological area.
Warmly
BIDITA