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Messages - Farhananoor

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BBA Discussion Forum / Top Ten Promotional Strategies
« on: February 26, 2020, 06:01:06 PM »
Top Ten Promotional Strategies
1. Contests as a Promotional Strategy
2. Social Media Promotion
3. Mail Order Marketing
4. Product Giveaways and Samples
5. Point-of-Sale Promotion and End-Cap Marketing
6. Customer Referral Incentive Program
7. Causes and Charity
8. Branded Promotional Gifts
9. Customer Appreciation Events
10.After-Sale Customer Surveys


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BBA Discussion Forum / Benefits of self-Control:
« on: February 26, 2020, 06:00:24 PM »
Benefits of self-Control:
1. Increase decision making capacity
2. Increase chances of success.
3. Self-control can help us curtail impulsive behaviors.
4. Improves FOCUS
5. Promotes Congruence



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BBA Discussion Forum / 5 Common Factors Influencing Consumer Behavior
« on: February 26, 2020, 05:57:19 PM »
5 Common Factors Influencing Consumer Behavior
1. Purchasing Power
2. Group Influence
3. Personal Preferences
4. Economic Conditions
5. Marketing Campaigns

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BBA Discussion Forum / Social stratification:
« on: February 26, 2020, 05:56:34 PM »
Sociologists use the term social stratification to describe the system of social standing. Social stratification refers to a society’s categorization of its people into rankings of socioeconomic tiers based on factors like wealth, income, race, education, and power.

20
BBA Discussion Forum / What is gender marketing?
« on: February 26, 2020, 05:55:57 PM »
Gender has a very specific meaning, which differs to ‘sex’; when we refer to a person’s ‘sex’ we are speaking of their biological sex (i.e. male or female). This is strictly physiological, whereas the term ‘gender’ refers to a sociocultural construct. While a person’s biological sex is defined at birth, their gender is determined by the different gender roles and behavioral differences between men and women, which are strongly influenced by society and culture. Gender marketing is based on the various properties assigned to men and women, both physical characteristics and interests. 
Behavioral and psychological differences between men and women are the central focus of gender studies. In addition to being a fascinating area of sociology or psychology, gender studies can produce interesting insights for marketing purposes. Many marketing strategies now use gender marketing techniques, tailoring advertising content and techniques to the different consumption and purchasing behavior of the genders.

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BBA Discussion Forum / Cause related marketing
« on: February 26, 2020, 05:55:14 PM »
Cause related marketing is part of a company’s corporate social responsibility policy . That is, a for-profit business establishes a long-term relationship with a non-profit company. The former expects to profit by selling more products and gaining positive publicity. The non-profit, on the other hand, benefits financially and through publicity.

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BBA Discussion Forum / major issues of current marketing practice
« on: February 26, 2020, 05:54:36 PM »
Three major issues of current marketing practice:
1.      Marketers lack fundamental approach to address the challenges of digital era.
2.      Marketers are suspicious about their digital media partners.
3.      Marketers have been facing the challenges of the post-truth era before the politicians

23
BBA Discussion Forum / Common Marketing Problems:
« on: February 26, 2020, 05:53:11 PM »
Common Marketing Problems:
1.- Not knowing how to explain the product or service you want to sell
2.- Not finding your market segment
4.- Invisibility of your business
5.- Problems with the price of your product
6.- Lack of coordination between marketing and sales departments
7.- Not having a marketing plan
8.- Lack of Brand Image, Professional Reputation, Personal Branding
9.- Not having a good online presence
10.- To think that marketing is not necessary.

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BBA Discussion Forum / Recent Marketing Challenges:
« on: February 26, 2020, 05:52:27 PM »
Recent Marketing Challenges:
1.   Generating Traffic and Leads
2.   Providing ROI for Your Marketing Activities
3.   Securing Enough Budget
4.   Identifying the Right Technologies for Your Needs
5.   Managing Your Website
6.   Targeting Content for an International Audience
7.   Training Your Team
8.   Hiring Top Talent

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BBA Discussion Forum / Re: Benefits: Something for Everybody
« on: August 03, 2019, 12:40:31 PM »
It is true.

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BBA Discussion Forum / Re: Voluntary Benefits
« on: August 03, 2019, 12:39:29 PM »
Agree with you.

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BBA Discussion Forum / Re: Various Types of Services
« on: August 03, 2019, 12:38:36 PM »
I agree with you.

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BBA Discussion Forum / Re: Changing consumer trends have contributed to Kraft Heinz’s troubles, retail anal
« on: August 03, 2019, 12:37:32 PM »
Good post.

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BBA Discussion Forum / Re: Internet: a tool for growth of small businesses
« on: August 03, 2019, 12:36:59 PM »
Thanks for sharing.

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BBA Discussion Forum / Re: Target rural women to deepen financial inclusion: experts
« on: August 03, 2019, 12:36:23 PM »
Good post.

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