Daffodil International University
Faculties and Departments => Business & Entrepreneurship => Business Administration => Topic started by: Shah Alam Kabir Pramanik on April 15, 2017, 09:07:51 AM
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Risks of differentiation strategy
1. Differentiation is not sustained, because
• Competitors imitate.
• Bases for differentiation become less important to buyers.
2. Cost proximity is lost.
3. Differentiation focusers achieve even greater differentiation in segments.