Daffodil International University

Faculties and Departments => Business & Entrepreneurship => Business Administration => Topic started by: Shah Alam Kabir Pramanik on April 15, 2017, 09:08:21 AM

Title: Risks of focus
Post by: Shah Alam Kabir Pramanik on April 15, 2017, 09:08:21 AM
risks of focus

1. The focus strategy is imitated:
2. The target segment becomes structurally unattractive because
• Structure erodes.
• Demand disappears.
3. Broadly targeted competitors overwhelm the segment:
• The segment's differences from other segments narrow.
• The advantages of a broad line increase.
4. New focusers sub-segment the industry.