Daffodil International University

Faculties and Departments => Business & Entrepreneurship => Business Administration => Topic started by: Osman Gani on October 22, 2014, 10:50:00 AM

Title: Neuro-marketing
Post by: Osman Gani on October 22, 2014, 10:50:00 AM

this article is all about neuro-marketing.

Title: Re: Neuro-marketing
Post by: munna99185 on October 24, 2014, 12:38:36 PM

Neuro-marketing is a new field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) and Steady state topography (SST) to measure activity in specific regional spectra of the brain response, and/or sensors to measure changes in one's physiological state, also known as biometrics, including (heart rate and respiratory rate, galvanic skin response) to learn why consumers make the decisions they do, and which brain areas are responsible. Neuro-marketing research is expanding rapidly in both academic and business sectors. In fact, certain companies, particularly those with large-scale ambitions to predict consumer behaviour, have invested in their own laboratories, science personnel and / or partnerships with academia.

[Source: wikipedia.com]


Sayed Farrukh Ahmed
Assistant Professor
Faculty of Business & Economics
Daffodil International University

Title: Re: Neuro-marketing
Post by: Jeta Majumder on December 17, 2014, 04:17:47 PM

good post... :)

Title: Re: Neuro-marketing
Post by: Farhananoor on December 22, 2014, 11:25:05 AM

Thanks for sharing.