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Messages - Bipasha Matin

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Departments / Re: Ten Fascinating Facts About Gabriel García Márquez
« on: April 15, 2019, 02:15:38 PM »
That's something to know

Good to know

Faculty Forum / Re: Trends in DM
« on: April 15, 2019, 02:14:53 PM »
Orreh! You are an expert on this!

Faculty Forum / Re: Be aware of eating without knowing.
« on: April 15, 2019, 02:14:25 PM »
hahahha let it be

Faculty Forum / Re: Generally there are 3 types of student in a class.
« on: April 15, 2019, 02:14:00 PM »
Bah interesting !

Faculty Forum / Rebranding Universities. A Marketing Study.
« on: April 15, 2019, 02:11:51 PM »
Rebranding universities and colleges abound because they all feel the pinch. In the coming years, as the economy puts a damper on prospective students, rebranding will be mandatory.

Jobs are harder to come by for students. Student loans are scarcer and more expensive. And universities are cutting back on what they offer. It is business.


Faculty Forum / 5 Salon Branding Warning Signs to Watch Out For
« on: April 15, 2019, 02:09:30 PM »
Effective branding is vital to the success of any salon. If you aren’t getting the number of clients you want, have trouble retaining them or see yourself falling behind competitors, it could be time for a salon rebrand.

Related: Overcome These Hurdles to Completely Nail Your Rebranding Strategy!

The decision to rebranding your salon is one you should make only after careful consideration. Customers are averse to change, and a poorly executed rebrand might only confuse clients while compounding your business’s underlying problems. However, a successful rebranding can help your salon overcome the challenges it faces while opening opportunities for further growth.

Signs Your Salon Needs a Brand Makeover
Here are a few signs to watch for that may indicate it’s time for a rebrand:

1. You Can’t Reach Your Target Market
You take out ads in the local paper and keep up with social media, yet nothing seems to attract the amount of business you want. It may be that your salon isn’t branded to appeal to the clientele you are targeting.

Make sure your salon’s aesthetic and marketing strategy is well-defined and targets the demographics you are seeking.

2. Your Competitors are Pulling Ahead
Your salon will face competition ranging from nationwide chains to sole proprietorships. It can be difficult for any salon to distinguish itself in this environment.

Compare your salon to its competitors to find out what you can improve. Your salon’s lighting and decor, advertising strategies and styles it offers may have to change depending on what you learn.

Related: Brand Reinvention Tips from Your Competition


Faculty Forum / Branding Strategies for a Beauty Salon & Spa
« on: April 15, 2019, 02:08:57 PM »
randing strategies are an important component of any business' marketing activities, and that is certainly true for beauty salons and spas. In a competitive market, it is important to identify a desired brand image and take steps to cement that image in the minds of consumers through consideration of product, price, place and promotional strategies.

Source :

Rebranding your restaurant is sometimes necessary to reflect changes, keep your restaurant relevant and competitive, or to reposition it for a bigger share of the market.

Whatever the reason, there are ways to go about it to lessen the risk of turning off loyal customers.

Here are some tips on rebranding to hit the mark and retain customer trust.

Do Your Research
Gather information from as many sources as you can to help you maximize your rebranding efforts and reduce your risk of losing customers.

Ask Customers. Grubhub suggests surveying your customers for feedback. Use comment cards, or a simple online poll to pinpoint customers’ needs, while giving them a heads up.

Analyze Competition. Check out your competition for inspiration. How are they positioning themselves in the market? Are they aligning their brand properly with their customers? How can you differentiate?

Identify Your Vision
Along with the research you’ve gleaned from customers and competitors, start to hash out what your vision for your restaurant is.

Do some soul searching. Consider the following questions (and more) to help you bring your vision into focus:

What is the restaurant’s personality?
Who are our customers and what matters most to them?
How do we fit their lifestyle?
How is your existing brand identity aligning with these values (or not)?
Write it down. Based on the discoveries you’ve made so far, write down your vision and how you intend to represent that through your brand. Grubhub calls it a “summary document,” in which you specify what the rebranding project’s specific objectives are. Keep in mind, this is a work in progress.

Bring Staff into the Fold
With your summary document in hand, bring in your staff to get their feedback and any suggestions they may have to perfect it.

Fact-check. Your staff is uniquely qualified to help you shape your rebranding strategy. They’ll also be able to help you tweak anything that doesn’t ring true to the customers they interact with every day.

Encourage Buy-in. Grubhub suggests gathering everyone for a company-wide meeting to make the announcement and get the dialogue and excitement going. If you involved them in the initial stages they will be much more engaged in helping make the rebrand a success.

Plan It Out
On a whiteboard or spreadsheet, create a project plan with actionable steps based on your overall vision and the research you’ve done.

Tasks. These might include: making your website mobile-friendly, integrating an online food-delivery platform like Grubhub, updating your logo and tagline, creating printed announcements and posts, and more.

Responsibility. Assign a responsible party or point person for each task.

Deadlines. Start with a projected launch day and establish status checkpoints and task deadlines based on that.

Be Authentic
Create an image that your restaurant can follow through on.

Keep it Real. Your branding needs to reflect what is inherently true about your restaurant.

Showcase Your Strengths. Bring awesome and unique aspects of your restaurant to the forefront.

Begin a New Conversation. Tell the story of how your brand fits into your customers’ lifestyle.

Communicate Effectively
A good communication strategy prepares customers for your rebranding launch, while building excitement.

Be transparent. Explain what you are doing and why. Post behind-the-scenes social media updates, have a dedicated page on your website, drop printed cards into delivery and take-out bags, and more.

Promote repeatedly. People are busy and may not catch an announcement if you send it out only once. Schedule multiple communication blasts (without being obnoxious) throughout the process to inform and build anticipation.

Celebrate. Create a party around you rebrand launch. Offer specials, run contests and more to encourage people to get engaged, boost business, and share their own posts and pictures.

By following these tips, you’ll strengthen the bond you have with loyal customers while attracting new ones!


একমত। যেমন, ইংরেজি জানেনা তাই নাহয় মানলাম চাকরী হয় না কিন্তু এমন ও হয়েছে যে বাংলা জানা লোক খুজছে, শুদ্ধ বাংলা জানে, লিখতে পারবে এরকম ছেলে মেয়েও আমি দিতে পারি নি। তাহলে সমস্যা টা কোথায়? বাংলাও জানিনা?

Marketing Research / Re: Link of SPSS tutorial (For beginners)
« on: November 15, 2018, 12:21:53 PM »
Amazing tricks

Marketing Research / Re: Learning Regression analysis through SPSS (Link)
« on: November 15, 2018, 12:21:38 PM »

Marketing Research / Re: SPSS Output tricks
« on: November 15, 2018, 12:21:23 PM »
will try


Branding / How Brands Can Leverage the Sustainable Development Goals
« on: November 14, 2018, 02:48:39 PM »
The Sustainable Development Goals (SDGs) have been big news in the sustainability community since their launch in September. This session at SB’15 London, opened by Michael Spanos of Global Sustain, brought together the UN thinking on the role of business in implementing the SDGs and information on the European Commission’s financial support, along with some advisory words and the academic approach to the change that’s needed.

Spanos’ first question addressed awareness – and of course there was a big show of hands - but how many businesses have already incorporated the SDGs into their business strategy? At this point, many companies are probably at the start of this journey.

When it comes to making these goals happen, businesses and brands have a crucial role. No matter what size or geographical footprint, businesses should all be mapping the SDGs against their value chains.

Ole Lund Hansen of the United Nations Global Compact took this discussion further, explaining how businesses were part of the development process for the SDGs so that making it realistic in a business context was interwoven from the outset. This was achieved through the Forum 3000 companies, whose input helped the UN arrive at the right balance of SDGs and ensuring that goals are aspirational in both developed and developing countries.

There will be big benefits for businesses if the SDGs are achieved:

Success will improve the enabling environment, making it easier to run successful businesses thanks to strengthened, more educated and healthier workforces
Businesses that are thinking long term will turn the challenges of the SDGs into ways to innovate and grow new markets
The SDGs enhance the business case for improved CSR and sustainability
Achieving and working to achieve these goals will lead to better micro and macro structures
Beyond this, Hansen had three pieces of advice for brands:

Act responsibly - All companies need to get on board with reducing their negative impacts
Seize opportunities – Once the foundations are in place and you have a responsible corporate culture look at how can you use that to create shared value
Specifically align business goals to global targets - The SDGs are intended to be the inspiration for this to happen across all dimensions


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