Daffodil International University

Faculties and Departments => Business & Entrepreneurship => Business Administration => Topic started by: sajib on December 29, 2014, 08:40:31 AM

Title: Global Strategy
Post by: sajib on December 29, 2014, 08:40:31 AM
‘Global Strategy’ is a shortened term that covers three areas: global, multinational and international strategies. Essentially, these three areas refer to those strategies designed to enable an organization to achieve its objective of international expansion.

Title: Re: Global Strategy
Post by: munna99185 on January 16, 2015, 12:18:05 PM
Global strategy is an organization's strategic guide to globalization. A sound global strategy should address these questions: what must be (versus what is) the extent of market presence in the world's major markets? How to build the necessary global presence? What must be AND (versus what is) the optimal locations around the world for the various value chain activities? How to run global presence into global competitive advantage?[wikipedia.com]

Sayed Farrukh Ahmed
Assistant Professor
Faculty of Business & Economics
Daffodil International University