Daffodil International University

HRM, Management, Marketing, Finance, Operations => Marketing => Marketing Research => Topic started by: Badshah Mamun on April 28, 2012, 12:16:25 PM

Title: Case Study
Post by: Badshah Mamun on April 28, 2012, 12:16:25 PM

Individual cases are taken and a detailed study of each case is done.

Advantages of Case Study


    Accurate data is provided

    There is detailed analysis

Disadvantages of Case Study


    It is difficult to generalize.

    It consumes lot of time.

    Confidential and sensitive information may not be given.

    Interviewer bias is there.