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Revolutionary Marketing Summit Allows Executives to Share “Aha” Moments

According to an informal survey by marketing consulting firm the Pedowitz Group, only 10% of marketers in 2008 indicated that they were responsible for generating revenue. Last year, that number had jumped to over 70%. The aim of RevTalks, a revolutionary revenue marketing summit, is to merge a traditional marketing summit with a leadership conference. While not a new concept on its own, REVTalks is the first step toward closing the knowledge gap between marketing executives who are succeeding at revenue marketing and those who are eager to learn. Similar to TED Talks, REVTalks has become a forum for inspirational revenue marketing ideas that are worth sharing.

In developing this unique discussion format, Debbie Qaqish and the Pedowitz Group focused their attention on the CMO’s accountability for revenue. Instead of creating marketing strategy from the the bottom up, we’re starting to absorb it from the C-level down. Qaqish maintains that executives are at the forefront of marketing’s switch from a spending department to a revenue driving department: “While there is a lot of training and best practices in the market for users and managers, there is not a single executive forum dedicated to an executive-level dialogue of transforming marketing from a cost center to a revenue center.”

In fact, when researching her book, Rise of the Revenue Marketer, Qaqish found that all of the 20+ executives she’d interviewed had at least one defining (“aha!”) moment that made the difference between financial success and a slow death. These stories emerged naturally and illustrated each executive as an architect of innovation. CMOs are evolving into CROs. Next Monday at REVTalks, six key leadership themes will help executives discover new strategies and tools to overcome the challenges of this evolving role.

InsideView is a Proud Sponsor of REVTalks

Live Talk:
Join us at REVTalks’ for “Look, Up in the Sky… It’s a… Sales Superhero!” Runs 15 minutes. Will take place next Monday, January 27th in San Francisco.

Description: Josiane Feigon, a pioneer of the Sales 2.0 movement, and author of the new book Smart Sales Manager, is one of 36 speakers who will present at REVTalks. In her talk, Feigon will not only review the desired sales and marketing alignment, but will also describe the best qualities of the most successful salespeople.

Be sure to read tomorrow’s blog post previewing Feigon’s Sales Superheros talk!

Get Inspired, Have a Laugh

Video: TED Talks’ “Life lessons from an ad man.” Runs about 16 minutes. Filmed at the 2009 TED Conference in Oxford.
Description: Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.

Articles and Write up / 7 Secrets to Successfully Presenting Your Price
« on: January 22, 2014, 03:10:26 PM »

7 Secrets to Successfully Presenting Your Price (and Getting It!)

You’ve had a great sales call, the customer is motivated, they’re ready to buy and you know you can close the deal.

Here are 7 secrets you need to follow to ensure you get the price you want:

1.  Deliver it with confidence.

Worst thing you can do is look unconfident as you present it. Confidence means positive solid body language, eye contact and a solid voice.

2.  Make the offer time sensitive.

In both the offer and in your verbal comment state the offer is only good for “x” amount of time.

3.  Don’t present the offer and then ask something stupid such as, “So what do you think?”  Present it and be silent.

The old rule applies. The person who talks first, loses.

4.  Do not negotiate.

You present and be prepared to walk away if they reject it.  If you go in with the attitude of negotiating you will. My rule is you sell first and negotiate second.  This means before you negotiate anything, the customer must reject your offer twice.  Be prepared to walk away.

If you’ve done your job in learning the customer’s needs and basing your offer off what they’re looking for, there is a good chance they will come back and accept it.

5.  Be ready to present two options.

First, present a high-priced option, and second, present the price offer you’re looking for.  The high-price offer can give the second offer a nice contrast of being affordable to the customer.  Having two options and allowing the customer to decide allows them to feel as if they’re in control.

6.  If dealing with someone who has an ego, allow them to make a choice on something such as a delivery date, invoice terms or something that allows them to feel as if they’re getting something special.

Key is to know what you might offer before you present anything and make sure whatever is offered does not negatively impact your price or profit margin.

7.  Use the presumptive closing technique.

With this approach you give them the price and then state something like, “We’ll go ahead and start working on the project next Monday.”

There they are. 7 secrets on how to present your price and get most of all get the price you want.

@ Copyright 2014, Mark Hunter “The Sales Hunter.” Sales Motivation Blog.

Articles and Write up / Thank God It’s Monday! by InsideView
« on: January 18, 2014, 01:40:52 PM »
“It’s inspiring to see, when you let your employees design their own space, what they come up with."  - Umberto Milletti, CEO | InsideView

Thank God it's Monday

When InsideView’s Hyderabad team grew to 105 people, it was clear that we’d outgrown our office space. What happened next wasn’t terribly ordinary for a company of our size. We never called an interior designer and our reliance on architectural proposals faded into the background. We collaborated from the bottom up.
Inspiring a Culture of Innovation

Our first order of business was to answer a seemingly daunting question: “How can we create a fresh workspace that inspires a culture of innovation, even on a Monday?” We recognized that nurturing an innovative, productive environment required letting go of the conventional approaches to office design that we had become familiar with over the course of our careers.

That meant we needed to clear our minds of any pre-conceived structural notions. We started with an empty space and eliminated the dropped-ceiling.

At first glance, the theme of innovation appeared abstract and difficult to personify in a work space. Afterall, we’re not interior designers. So, we began simply.  We looked toward the most prominent innovative implementation that resonated with our team: Agile development.
Detailing the Design Process
Scrummification  \skruhm-i-fi-key-shuh n\ noun
:  the process of making or building a reactive physical space that accommodates change fluidly.

Beneath innovation, two major themes emerged as we hammered out the vision of our new office: "Scrummification" (we like to think we are the first to coin this term) and Inspiration. Sesha Rao, our director of operations in India, explained the process in terms of these driving concepts.


Scrummification: Our goal was to align our new facility to the Agile and Scrum development processes that we’d adopted. To our team, Scrummification means:

    Everyone can see everyone else
    Working away from assigned desks is encouraged
    Whiteboard space is readily available
    Impromptu meeting spaces, lounges, and open areas are everywhere

Inspiration: Next, we needed to inspire our engineers to be fully productive in our newly Scrummified facility. We found that Inspiration means several things to our team:

    A modern/industrial feel with high ceilings and glass partitions allowing for plenty of natural light
    Full writing walls instead of traditional whiteboards
    Themed conference rooms, exciting color schemes, and couches or sitting cubes instead of basic tables and chairs
    Entertainment areas with space for games and recreation
    A wall of fame, customer accolades, culture pillars, culture branding, and depictions global office integration and teamwork

Over a period of a few months, these two ideas fed into the final design and led us to a creative configuration of the space. We gave inspiration, collaboration, ideation and excitement a boost by employing various “experience zones” throughout the office. And, by the close of the project, innovation lived within our walls.

Read about the themes and specific design elements of our Hyderabad office below, and stay tuned to hear how the scrum teams are using and enjoying the new space.

Influential Themes

Enthusiastic Inspiration

Speaking to the team’s youthful spirit, office walls are painted vibrantly and adorned with elements of modern art, mirroring a creative coffee shop vibe. Functionality inspired each office element - for example, removing the dropped ceiling not only gave the space a modern industrial look, but also brought in natural light. Bookshelves in the shape of the company logo serve as seating for three people. A colorful word cloud on wallpaper showcases technical jargon regularly heard in the office.

Nimble Ideation

The walls contain 4-ft tall writing spaces for scrum teams to write and draw out concepts wherever they land. Increased availability for writing space not only reduces the need to constantly erase ideas, but also narrows the delay between generating and recording ideas. Sprint islands also contain whiteboards to record important metrics.

Seamless Collaboration

The layout provides a mostly unobstructed view of the rest of the office from any seat in the house. Cubicle workstations (with low or no partitions) are customized as circular pods. Each pod, called a “sprint bay,” is accompanied by a “sprint island.” Exactly as it sounds, the bay houses assigned desks, while the island is an adjacent open space where scrum teams can execute impromptu meetings. The sprint bay is set up to encourage team members to roll chairs around the bay.

Breaking Monotony

Various seating configurations accommodate any mood: hanging chairs (featuring grass rugs beneath) for solitude, a pantry for watercooler conversations, multiple lounges for collaborative sessions, and a library for quieter sessions. Small meeting rooms and larger conference rooms in various themes are available for more private deliberations.

Has your team created a cool workspace? Share your experience!

Articles and Write up / Valuable Sales Tools > Trite Sales Mantras
« on: January 15, 2014, 10:34:50 AM »
Is Glengarry Glen Ross Still Relevant to Sales?; by Suzanne Ash
Valuable Sales Tools > Trite Sales Mantras

Who can forget the epic monologue delivered by a young Alec Baldwin in the film version of Mamet’s classic "Glengarry Glen Ross," a seminal commentary on the sales world of the mid-1980s. The arrogant sales consultant (Baldwin) spits out tag lines like "Coffee is for closers" and "Always Be Closing!" while Ed Harris and Jack Lemmon sit nearby, chastised and dejected.  But these scenes really underscore what the drama is about - essentially, how to motivate people to sell. So, how can we best conceptualize these themes in today’s world of selling?

ABC Chalkboard

First, we should jump back to 2013, and perhaps earlier. Using existing data to enrich customer information is now one of the biggest resources to hit the sales floor. It’s part of a data revolution that is sweeping the entire business world, not just sales.

In the classic GGGR scenario, the harried sales veterans who blamed poor conversions on bad leads wouldn’t complain about lists of targeted prospects who have a greater chance of buying what they’re selling. It’s obvious that doing more with data gives salespeople an edge.

Luckily, today’s sales manager has been able to give up on belittlement and fear-inspired competition. Forceful leadership may draw attention—picture an angry coach feeling helpless on the sidelines of his pro team’s important game—but motivating and empowering a sales force takes more effective inspiration.

Traditional, harsh strategies will not accomplish what they would have in the 1980s, when sales had fewer options. Reps who are not dealing with a personal-finance dilemma (Lemmon) or a narcissistic disorder (Al Pacino) are likely to walk off the job when faced with an irate manager. Gone are the days when sales reps are treated like gladiators in a down cycle.

Part of the solution to the “Always Be Closing” mindset lies in reversing the mantra of “Coffee is for closers.” Maybe cake is still for closers, but effective sales people need coffee (read: fuel) to keep closing deals. Ultimately, things like building more complete prospect and customer profiles can help sales teams achieve their goals. If we teach our sales teams to use the tools that are available to them, rather than merely re-actively managing our teams based on a win or a loss, then we will be vastly better prepared to meet our goals with open arms instead of clinched fists.

It’s been said that the sales leadership of our time boasts an iterative approach—it’s not sink-or-swim. In that regard, the newest mantra is “Always Be Coaching.” And it’s a win-win.

Articles and Write up / 2014: Enter CRM Intelligence
« on: January 07, 2014, 01:59:10 PM »
Lighting a Fire Under the Sales Process

As we head into 2014 I am sure of one thing: CRM Intelligence is making a name for itself. Tens of thousands of companies have realized that success is fueled by a CRM process that employs market insight, accurate company data, and customer intelligence. The days of blazing through volumes of generic outreach and uninformed calls are over.

Looking Forward With InsideView

Especially over the last year, we have seen unprecedented change in the B2B marketing and sales process. The CMO and VP of Sales are inextricably tied together by a joint requirement to meet revenue goals. What’s more, buyers expect sales and marketing people to understand their business and its needs – before they strike up a conversation. Marketing and sales cannot survive these expectations without an intelligent CRM workflow at their fingertips providing accurate prospect and customer information. This is CRM Intelligence - the new lifeblood of marketing and sales.
InsideView Encourages Industry Growth

InsideView is proud to have led the market through this evolution, and we will continue to be the industry’s most progressive innovator. While the advent of CRM Intelligence is remarkable, and is already delivering tremendous results, we believe the CRM industry is still in the early stages of what is possible.

Anticipate broader adoption of advanced data science that delivers company and contact data accurately, and in real time. Not only will private connection networks continue to expand, they will also offer greater access to prospects via professional and social connections, customer referrals and partner relationships. Insights about industries, market trends and companies will empower customer-facing employees so that they may offer relevant services and products at the most appropriate times. Marketing, sales, and even customer service professionals, will engage customers by presenting a clear understanding of customers’ business needs. This is the foundation of CRM intelligence.

The advancement of CRM Intelligence plays a critical role in finding buyers, winning deals and growing accounts. At InsideView, we are both excited about and dedicated to increasing the quality and quantity of the intelligence available to customer-facing employees, as they comprise the revenue engine of today’s B2B companies.

This year promises to be an impactful one for the CRM industry. CRM Intelligence is here!

Source: Umberto Milletti
CEO | InsideView

Internship for DIU Student / Career Opportunity @ Expo Group
« on: December 20, 2013, 11:18:09 AM »
Career Development Center (CDC)
Daffodil International University


Career Opportunity @ Expo Group


Expo Group is a consulting firm offering their expertise to Norwegian companies attending exhibition abroad. They have many years of local and International experience and a worldwide network of experience partners.

Expo Group, Bangladesh is now looking for the following position.

Position: IT Executive

Educational Qualification: CSE Graduate, with exemplary academic excellence from Daffodil International University

Job Responsibility:

    Direct the development, implementation and administration of all IT.
    Perform Project management of IT initiatives.
    Ensure timely and accurate delivery of technology products and services.
    Manage multiple areas of technology and multiple departments.
    Oversee hiring, staffing, training, disciplining and performance appraisals.
    Preparation and management of operating and capital budgets.
    Oversee new system facilitation, current system enhancements
    Manage internal/external application upgrades.
    Define and improve all system and network operations processes.
    Negotiate contracts with manufacturers for all software, hardware and consulting services.
    Create strategic goals and convert to easily implemented plans.
    Manage external vendors relationships and services.

Basic Requirements:

    Sound subject knowledge
    Well Disciplined & Self Starter
    Readiness to work hard
    Smart, ambitious and determined to set a successful career.

Experience: Fresher’s can apply but experience with 4 to 6 months will get preference.

Salary Range: Negotiable.

Other Benefits:
  As per company policy.

If you are interested to apply, please send your Updated Résumé here: before December 21, 2013.

N.B.: No Résumé will be allowed if it is not sent from DIU Student mail ID.

Job market for DIU student / Internship Opportunity @ Grameenphone & UCBL
« on: December 20, 2013, 10:51:51 AM »
Career Development Center (CDC)

Daffodil International University

Internship Opportunity @ Grameenphone & UCBL

Grameenphone & United Commercial Bank Ltd. is offering  for the following position.

Position Title: Intern.

Educational qualification: BBA/MBA, with exemplary academic excellence from Daffodil International University.

Skills Requirements:

    Effective communication skills
    Positive service mindset with helping attitude
    Ability to work under pressure
    Basic computer literacy and knowledge in office application

Salary Range: Negotiable

Other Benefits:  As per company policy.

If you are interested please send your Updated Résumé here: on or before December 21, 2013.

**Please mention “Internship (Grameenphone & UCBL)” as a subject of the mail.

N.B.: No Résumé will be allowed if it is not sent from DIU Student mail ID.

For more info: 01713-493042, 01687-102122.

Job market for DIU student / Internship Opportunity @ Aarong
« on: December 20, 2013, 10:47:18 AM »
Career Development Center (CDC)

Daffodil International University

Internship Opportunity @ Aarong

Aarong is a contemporary lifestyle store in Bangladesh, which was conceived and founded by Shilu Abed. Aarong is a store famous for selling the country's own products, which are made in Bangladesh.

Aarong is now looking for the following position.

Position Title: Intern.

Educational qualification: BBA-HRM, with exemplary academic excellence from Daffodil International University.

Skills Requirements:

    Effective communication skills
    Positive service mindset with helping attitude
    Ability to work under pressure
    Basic computer literacy and knowledge in office application

Salary Range: Negotiable

Other Benefits:  As per company policy.

If you are interested please send your Updated Résumé here: on or before December 21, 2013.

**Please mention “Internship (Aarong)” as a subject of the mail.

N.B.: No Résumé will be allowed if it is not sent from DIU Student mail ID.

For more info: 01713-493042, 01687-102122.

Dear Students:

A seminar on "Planning Your Career: Emerging Subject Areas, Study and Scholarship Opportunities Abroad" is going to be held December 02, 2013 at 10:00 am in the Digital Classroom.

The facilitator is Syed Abidi, Project Manager, South Asia and Middle East, Anglia Ruskin University.

Syed Abidi is a renowned education consultant in Pakistan with more than 20 years of experience as provider of higher education services. Currently he is working as Project Manager for Anglia Ruskin University, UK. His responsibilities are to explore strategic and corporate linkage possibilities with higher education institutions in his area of operations.

Please get registered at CDC office.


With Regards,

Career Development Center (CDC)

Daffodil International University
Business Campus (Prince Plaza,level-4)
4/2, Sobahanbag, Dhanmondi, Dhaka-1207
Tel: 880-2-8130864, 8129348,Ext-333/324

FB page:

Self Discipline / Not a gift
« on: November 26, 2013, 09:51:23 AM »
Not a gift

Here are attributes many of us value in co-workers, bosses, employees, friends and vendors:
1. Honest
2. Punctual
3. Curious
4. Proactive
5. Flexible
6. Thoughtful
7. Generous
8. Fun
9. Committed
10. Respectful
11. Organized
12. Interested
13. Creative
14. Likable
15. Positive

you get the idea. These are things that turn someone from ordinary into a star. They are even attributes we now assign to our favorite brands, treating them like trusted or respected friends.

Someone who is likable, honest, curious and thoughtful is easy to think of as gifted. This natural charisma and care is worth seeking out in the people we choose to work with.

The thing is, it's a copout to call these things gifts. You might be born with a headstart in one area or another, you might be raised in a culture or with parents that reinforce some of these things, but these are attitudes, and attitudes can be taught, and they can be learned.

The question, then, is do you care enough to take them on? It's not fair to say, "I'm not respectful" or "I'm not creative." It is honest and clear to say, "I choose not to be honest," or "I don't want to do the work to be organized."

We can own these things. What a privilege.

Source: Marketing Blog

« on: October 27, 2013, 09:32:01 AM »

You're out in the real world, or will be soon. But, it's a tough time trying to decide the job you really want to do. You're not alone. Whilst some people seem to be born with an innate knowledge of their life's journey in the next millennium, others plod through an extremely stressful time coming to this decision.

This crucial first step on the career-ladder rung can be difficult. But, despair not, for there are ways to come to a conclusion and make the right choice. If you use your Degree wisely and understand your personal inclinations, you can make an informed choice you won't regret.

Look at your Degree:
Take time to examine your Degree and think about the subjects that interest or motivate you. Your performance in some will shine above others. These are the subjects you're usually good at.

Look at your Degree closely to define aspects that you particularly liked or excelled in.

Turning the Passion into a Reality:

Whatever the aspect of your Degree you enjoy, turning the interest into a career can be daunting. The reality is that most of us never find the perfect job. But many find jobs with some aspects that do interest them. Try and take a few aspects of your degree and start to investigate into the jobs that are related to the areas you are interested in.

Look around You!
It is important for you to look at your time at University as a whole. Are you involved in activities that may lead to a future career path? Your experience at University is a learning experience, where you discover your likes and dislikes. An activity that you took up in University might help you.

Adapt and Combine!

What happens when you realize that you made the wrong Degree decision and you don't want to be that engineer or doctor? Don't panic. Just look at your Degree and see how you can adapt it to the job you do want.

No work experience? Get it!

Now that you have an idea on where you might be headed, it's the perfect time to get as much knowledge and experience whilst at University. Internships or volunteer work indicates to prospective employers that you are proactive and serious.

Use Job Searches To Get Real Career Info!

Finally, Job sites have a wealth of information on various careers, so use them! It is an ideal way to get realistic information on degree requirements, job descriptions or typical compensation packages for a career. For example, run a search for say, "Web Developer" and check out these details in the job advertisements for that position. That will help you discover what that career is like and if your degree naturally translates into employer's requirements for that career. Check out Career Profiles as well for a real life look at different jobs.

Take into consideration these six points, and take the time to seriously look at your own motivations and opportunities out there. Once you have achieved this, there will be light at the end of the tunnel!

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