Daffodil International University
Faculties and Departments => Business & Entrepreneurship => Topic started by: Bipasha Matin on November 16, 2016, 05:38:29 PM
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Destination branding is about identifying the destination’s strongest and most competitively appealing assets in the eyes of its prospective visitors, building a story from these that makes the destination stand out above its competitors, and running this narrative consistently through all marketing communications.
The brand forms the basis of a destination’s marketing communications. Marketing tends to have become synonymous in the destination world with promotion.
Destination branding is who you are;
Destination marketing is how you communicate who you are.