Daffodil International University
Entrepreneurship => Successful Entrepreneur => Topic started by: maruppharm on November 14, 2012, 10:27:23 AM
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Asa Candler saw the potential in a little tonic syrup mixed with water and baking soda and created the international phenomenon called Coca-Cola. Invented by pharmacist John Pemberton, Candler came up with the idea to premix the ingredients and bottled the drink for individual sale. Their little enterprise became one of the largest manufacturers, distributors and marketers of nonalcoholic beverages in the world, largely through their brilliant marketing and merchandising. From its first advertisements in the Saturday Evening Post to its introduction of plastic soft drink bottles, Coca-Cola under Candler’s influence is a key example of what works in effective marketing.
Quote: "Aggressive marketing, unique brands and stylish packaging go a long way."