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Messages - Mrittika Shil

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The Best of the Best eCommerce Analytics Tools to Grow Your Business

E-Commerce Analytics Tools Convert more customers, whether they are cold traffic, social followers or email subscribers, Figure out your pricing structure to encourage new business and lifelong customers alike, Stop playing guessing games with your budget. Each of the following tools ticks the boxes of what modern eCommerce marketers need. Regardless of your budget or industry, any combination of these tools is fair game.

1. Google Analytics
2. Piwik
3. Kissmetrics
4. Hotjar
5. Woopra
6. Klaviyo
7. Visual Web Optimizer

Why social media marketing is important for  business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable source, you are missing out an incredible marketing opportunity, as it makes it easy to spread the word about your product and mission.

Improved brand awareness

Social media is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility. To get started, create social media profiles for your business and start networking with others. By applying a social media strategy, it will help you significantly increase your brand recognition. By spending only a few hours per week, over 91% marketers claimed that their social marketing efforts greatly increased their brand visibility and heightened user experience. Undoubtedly, having a social media page for your brand will benefit your business and with a regular use, it can also produce a wide audience for your business in no time.


For an advertising strategy, social media marketing is possibly the most cost-effective way. Creating an account and signing up is free for almost all social networking platforms. But if you decide to use paid advertising on social media, always start small to see what you should expect. Being cost-effective is important as it helps you attain a greater return on investment and hold a bigger budget for other marketing and business payments. Just by investing a little money and time, you can significantly increase your conversion rates and ultimately get a return on investment on the money that you primarily invested.

Engage with your customers

Social media is a good way for engaging and interacting customers. The more you communicate with the audience, the more chances you have of conversion. Set up a two-way communication with your target audience so that their wishes are known and their interest is catered with ease. Moreover, communication and engagement with customers is one the ways to win their attention and convey them your brand message. Thus, your brand will reach more audience in real terms and gets itself established without any hassle.

Improved brand loyalty

When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty. Since developing a loyal customer base is one of the main goals of almost any business. Customer satisfaction and brand loyalty typically go hand in hand. It is essential to often engage with your customers and start developing a bond with them. Social media is not just limited to introducing your product, it is also a leading platform for promotional campaigns. A customer sees these platforms as service channels where they can directly communicate with the business.

Healthier customer satisfaction

Social media plays a vital role in networking and communication platform. With the help of these platforms, creating a voice for your company is important in improving the overall brand image. Customers appreciate the fact that when they post comments on your page, they receive a modified reply rather than a computerized message. A brand that values its customers, takes the time to compose a personal message, which is perceived naturally in a positive light.

Marketplace awareness

One of the best ways to find the needs and wants of your customers instead of directly communicating with them is Marketplace awareness. It is also considered as the most valuable advantage of social media. By observing the activities on your profile, you can see customers’ interest and opinions that you might not know otherwise if you didn’t have a social media presence. As a complementary research tool, social media can help you get information and a better understanding of your industry. Once you get a large following, you can then use additional tools to examine other demographics of your consumers.

More brand authority

For making your business more powerful, brand loyalty and customer satisfaction both play a major role, but it all comes down to communication. When customers see your company posting on social media, especially replying to their queries and posting original content, it helps them build a positive image in their minds. Regularly interacting with your customers proves that you and your business care about them. Once you get a few satisfied customers, who are vocal about their positive purchase experience, you can let the advertising be done for you by genuine customers who appreciated your product or service.

Increased traffic

One of the other benefits of Social Media is that it also helps increase your website traffic. By sharing your content on social media, you are giving users a reason to click-through to your website. On your social account, the more quality content you share, the more inbound traffic you will generate while making conversion opportunities.

Enhanced SEO rankings

Social media presence is becoming a vital factor in calculating rankings. These days, to secure a successful ranking, SEO requirements are continuously varying. Therefore, it is no longer enough to simply optimize your website and regularly update your blog. Businesses sharing their content on social media are sending out a brand signal to search engine that speaks to your brand validity, integrity, and constancy.

Final words

There is no denying that Social media marketing has many advantages for startups and established brands. By regular updating the right social media marketing strategy, it will lead to increased traffic, better SEO, improved brand loyalty, healthier customer satisfaction and much more. Your competition is already increasing on social media day by day, so don’t let your competitors take your probable customers. The earlier you start, the faster you see the growth in your business.


এসএমই ক্লাস্টার

বিগত ২০১১-১২ অর্থবছরে ক্ষুদ্র ও মাঝারি শিল্প ফাউন্ডেশন (এসএমই ফাউন্ডেশন) -এর উদ্যোগে সমগ্র বাংলাদেশব্যাপি ১৭৭টি এসএমই ক্লাস্টার চিহ্নিত করে ক্লাস্টার ম্যাপ প্রস্তুত করা হয়েছে। এরই ধারাবাহিকতায় বর্তমানে চিহ্নিত এসএমই ক্লাস্টারগুলোর “উন্নয়ন চাহিদা নিরূপণ” করা হচ্ছে। ইতোমধ্যে নিন্মলিখিত ৮টি এসএমই ক্লাস্টারের উন্নয়ন চহিদা নিরূপণ প্রতিবেদন প্রস্তুত করা হয়েছেঃ
১.    আতর/আগর ক্লাস্টার, সুজানগর, বড়লেখা, মৌলভীবাজার।
২.    বেকারী এ্যান্ড কনফেকশনারী ক্লাস্টার, খুলনা সদর, খুলনা।
৩.    নারিকেল তেল উৎপাদন ক্লাস্টার, নাগের বাজার, বাগেরহাট সদর, বাগেরহাট।
৪.    ক্রিকেট ব্যাট ক্লাস্টার, বলদিয়া, নেছারাবাদ, পিরোজপুর।
৫.    কুমারখালী টেক্সটাইল ক্লাস্টার, কুমারখালী, কুষ্টিয়া (পরীক্ষামূলক)।
৬.    শতরঞ্জি ক্লাস্টার, নিশবেতগঞ্জ, রংপুর (পরীক্ষামূলক)।
৭.    পাদুকা শিল্প ক্লাস্টার, ভৈরব, কিশোরগঞ্জ (পরীক্ষামূলক)।
৮.    প্লাস্টিক শিল্প ক্লাস্টার, লালবাগ-ইসলামবাগ, ঢাকা (পরীক্ষামূলক)।

বর্তমান অর্থবছরে আরো ৫টি ক্লাস্টারের উন্নয়ন চাহিদা নিরুপণ করার কাজ চলছে। ক্লাস্টার ৫টি হলঃ
১.    মেরিন ইঞ্জিন রিপেয়ারিং/লাইট ইঞ্জিনিয়ারিং     ক্লাস্টার, এন্ডারসন রোড, কক্সবাজার সদর, কক্সবাজার।
২.    কাপড় বুনন সূতা     ক্লাস্টার, চান্দিনা, কুমিল্লা।
৩.    হোসিয়ারী শিল্প ক্লাস্টার, গোবিন্দগঞ্জ, গাইবান্ধা।
৪.    জুয়েলারী ক্লাষ্টার, সোনাপট্টি, নওগাঁ সদর, নওগাঁ।
৫.    কুমারখালী টেক্সটাইল ক্লাস্টার, কুমারখালী, কুষ্টিয়া।

উক্ত কর্মসূচিকে আরো বেগবান করে দ্রুত ১৭৭টি ক্লাস্টারের উন্নয়ন চাহিদা নিরূপণ করার জন্য আগামী অর্থবছরে আরো ৩০-৩৫টি এসএমই ক্লাস্টারের উন্নয়ন চাহিদা নিরূপণ করা যেতে পারে। 

Source: Webportal SME Foundation

Business Administration / what makes Uber successful?
« on: May 06, 2018, 03:43:07 PM »
What makes Uber successful?

Uber works because of its peer-to-peer business model running on a digital platform. This means that Uber is connecting people who offer a service with people who have a need.

But let’s take a step back and look at what exactly a business model is. You’ll be surprised that there is actually no universal definition of a business model. According to the St. Gallen University in Switzerland, a business model (see figure 1) provides answers to the following four questions.

Who is your target customer?
What do you offer to the customer?
How is the value proposition created?
How is revenue created?
Structure of a business model

Figure 1. Structure of a business model according to the St. Gallen University.

Let’s have a look at how Uber would answer these questions.

Uber offers its service to two types of customers:

1. people who offer
2. people who want a ride.

The requirements to become a driver are straightforward: a clean criminal record, a newish car and a mobile phone. To get an Uber ride, customers simply need to download the Uber app, register, and provide credit card details.

Uber’s value proposition is in providing a highly flexible source of income for people who own a car. Drivers can determine when and for how many hours they work.

The value proposition for passengers is in:

- cheap, undercut market rates
- a wide network of drivers
- real-time information on where their ride is
- automatic credit card payments.

Then Uber creates value internally by not having to deal with:

- servicing and maintaining a fleet of taxis
- rent
- call centre agents
- administration
- parking fees
- recruiting and training drivers and issuing permits.
This all means massive savings in fixed and variable costs.

Uber makes money by charging a commission of up to 30% from the drivers. Uber uses an automated algorithm to adjust prices and influence supply and demand in the market, resulting in significantly higher fares at times of high demand.

So what does this all mean?

Looking at all this, it’s clear that Uber is not a taxi company – it’s an online platform that connects people. And that’s not new either. The peer-to-peer business model is used by many organisations, including eBay, Trade Me, Airbnb, and essentially every dating service.

Technology itself is seldom disruptive. If your industry is going to be disrupted, it’s going to be by trivial technology combined with a trivial, but effective, business model. And it’s likely to be an outsider, a start-up or an organisation from a different industry that’s not constrained by current industry logic and thinking, that disrupts you.


Business Administration / 6 Elements of Transformative Model
« on: May 06, 2018, 03:31:09 PM »
The Six Keys to Success
We selected the 40 new business models we analyzed on the basis of how many mentions they received in the high-quality, high-circulation business press. All of them seemed to have the potential to transform their industries, but only a subset had succeeded in doing so. We looked for recurring features in the models and found six. No company displayed all of them, but as we shall see, a higher number of these features usually correlated with a higher chance of success at the transformation.

1. A more personalized product or service.
Many new models offer products or services that are better tailored than the dominant models to customers’ individual and immediate needs. Companies often leverage technology to achieve this at competitive prices.

2. A closed-loop process.
Many models replace a linear consumption process (in which products are made, used, and then disposed of) with a closed loop, in which used products are recycled. This shift reduces overall resource costs.

3. Asset sharing.
Some innovations succeed because they enable the sharing of costly assets—Airbnb allows home owners to share them with travelers, and Uber shares assets with car owners. Sometimes assets may be shared across a supply chain. The sharing typically happens by means of two-sided online marketplaces that unlock value for both sides: I get money from renting my spare room, and you get a cheaper and perhaps nicer place to stay. Sharing also reduces entry barriers to many industries, because an entrant need not own the assets in question; it can merely act as an intermediary.

4. Usage-based pricing.
Some models charge customers when they use the product or service, rather than requiring them to buy something outright. The customers benefit because they incur costs only as offerings generate value; the company benefits because the number of customers is likely to grow.

5. A more collaborative ecosystem.
Some innovations are successful because a new technology improves collaboration with supply chain partners and helps allocate business risks more appropriately, making cost reductions possible.

6. An agile and adaptive organization.
Innovators sometimes use technology to move away from traditional hierarchical models of decision making in order to make decisions that better reflect market needs and allow real-time adaptation to changes in those needs. The result is often greater value for the customer at less cost to the company.

Each feature on this list is tied to long-term trends in both technology and demand. On the tech side, one trend is the development of sensors that allow cheaper and broader data capture. Another is that big data, artificial intelligence, and machine learning are enabling companies to turn enormous amounts of unstructured data into rules and decisions. A third is that connected devices (the internet of things) and cloud technology are permitting decentralized and widespread data manipulation and analysis. And a fourth is that developments in manufacturing (think nanotechnology and 3-D printing) are creating more possibilities for distributed and small-scale production.

Source: Harvard Business Review

Coca Cola, as a part of their Happiness Machine Campaign (which included installing happiness machines, which pass out free drinks and other coca cola merchandises, to various crowded destinations like colleges, malls), installed a love machine in a mall of Istanbul. This machine gave free coca cola cans to any couple who proved their love.

Features of Guerrilla Marketing

Pocket-Friendly Campaigns

Guerrilla marketing usually involves campaigns that are more economical as well as effective.

Targeted Reach
Guerrilla marketing focuses on creating campaigns which get more reach through word of mouth & publicity.

Fewer resources, big message. That’s what guerrilla marketing is all about.

Communication of the campaign is done through word of mouth, social media, and publicity, etc. That is, business doesn’t do much to communicate it. They just implement the campaign and rest of the communication is done by people who become a part of it.


Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.

The original term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Advertising’. The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. Many of these tactics includes ambushes, sabotage, raids and elements of surprise. Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry.

This alternative advertising style relies heavily on unconventional marketing strategy, high energy and imagination. Guerrilla Marketing is about taking the consumer by surprise, make an indelible impression and create copious amounts of social buzz. Guerrilla marketing is said to make a far more valuable impression with consumers in comparison to more traditional forms of advertising and marketing. This is due to the fact that most guerrilla marketing campaigns aim to strike the consumer at a more personal and memorable level.


আমজনের সফলতার পেছনে পিৎজা!

সবচেয়ে বড় ই-কমার্স ওয়েবসাইট আমাজন। এই আমাজনই প্রধান নির্বাহী কর্মকর্তা জেফ বেজোসকে বিশ্বের শীর্ষ ধনী ব্যক্তিতে পরিণত করেছে। কীভাবে আমাজন এত সফল? উত্তরটা হলো পিৎজা!

আমাজনের শুরুর দিকে জেফ বেজোস একটি নিয়ম চালু করেন। নাম দেন ‘টু পিৎজা রুল’ বা দুই পিৎজা তত্ত্ব। মূল বিষয় হলো আমাজনের প্রতিটি অভ্যন্তরীণ দল এতটাই ছোট হতে হবে, যেন দুটি পিৎজার মাধ্যমে গোটা দলের উদরপূর্তি করানো যায়। জেফ বেজোসের এই নিয়ম চালুর পেছনের উদ্দেশ্য খাবারের খরচ কমানো নয়। বেজোস মূলত দুটি উদ্দেশ্যে এই সিদ্ধান্ত নিয়েছিলেন-কার্যকারিতা ও কর্মপরিধি।

প্রথমত, ছোট দল যেকোনো কাজ সম্পাদনে অনেক কম সময় নিয়ে থাকে। একটি ছোট দল পরিচালনা করাও অনেক সহজ এবং খুব সহজেই দলের সদস্যদের যেকোনো নির্দেশনা ও তথ্য সম্পর্কে হালনাগাদ রাখা যায়। এতে দলের সদস্যরাও কাজে বেশি সময় ধরে মনোনিবেশ করতে পারেন।

তবে বেজোসের দ্বিতীয় উদ্দেশ্যটিই আমাজনের সফলতার পেছনে সবচেয়ে বেশি ভূমিকা রেখেছে বলে ধারণা করা হয়। কারণ, ছোট ছোট দল তৈরি করার পেছনে বেজোসের দ্বিতীয় উদ্দেশ্যটি ছিল যেন সব দলের সদস্য একসঙ্গে বসে কাজ করতে পারেন এবং তাঁদের বড় বড় লক্ষ্য অর্জন করার জন্য প্রতিষ্ঠানের যেকোনো সম্পদ একসঙ্গে সবাই ব্যবহার করতে পারেন। আর এই টু-পিৎজা নিয়মটি প্রবর্তনের ফলেই আমাজন আজ বিশ্বের এক নম্বর ই-কমার্স প্ল্যাটফর্মে পরিণত হয়েছে। সূত্র: দ্য গার্ডিয়ান


The aptly named “elevator speech” or “elevator pitch” is a concise, compelling introduction that can be communicated in the amount of time it takes someone to ride the elevator to her floor.

Even if you’re never caught heading up to the 39th with someone important, this is a good skill to master when you’re introducing yourself during an interview, a sales pitch, or a networking event. People are busy, and being able to communicate who you are and what you do quickly and effectively will ensure that you get your most important points across, no matter how short the conversation.

1. Start With a Blank Canvas

Take a blank piece of paper and number it from one to 10. Then, fill in the most important bits of information that you want to convey about yourself, your service or product, or your company.

What, exactly, do you do? What have you achieved, and what are your goals? Who does your company serve and why? Focus on the most interesting or memorable facts—the ones that really make you stand out from others.

2. Red Pen It

Using a different color pen, edit what you’ve drafted with a critical eye. Eliminate any redundancies, unnecessary or unclear information, and broad business jargon.

More importantly, hone and enhance the good stuff. “I’m great at sales” isn’t likely to pique anyone’s interest, but “I’ve exceeded my sales goals every quarter for the last two years” sure might.

3. Pick a Card

Grab five index cards, and label them “Who I Am,” “What I Do,” “How I Do It,” “Why I Do It,” and “Who I Do It For.” Add each item on the list you’ve created to the card where it fits best.

Ideally, you’ll have two compelling sentences underneath each heading, so fill in any gaps if you need to.

4. Get in Order

Organize the cards in a logical order, making sure the most important information is first.

Remember, you often only have a few seconds to communicate with someone. If you get cut off, what would you want her to walk away remembering?

5. Add an Attention-Getter

Add an interesting fact or stat to use at the beginning of your speech. Your goal is to immediately engage someone so that he or she is intrigued and wants to learn more.

6. Practice!

Recite your pitch to someone close who can be objective, and ask for constructive feedback (although we love our friends and families, sometimes they think we can do no wrong!).

What may seem clear in your mind might come across as convoluted, long-winded, or fragmented to an outside observer.

7. Record Your Pitch

Once you’ve gotten feedback and honed your pitch even further, record yourself saying it. Listen to your tone—make sure it’s friendly, non-threatening, and that you’re not talking a mile a minute (knowing you only have a few moments to speak may subconsciously increase your pace).

Really listen to what you’re saying—make sure you’re not repeating words and that you’re sending the message you really want to convey.

8. Ride the Elevator

The next time you ride an elevator (alone), practice your speech.

First, give yourself some time by going to the highest floor. Then, try giving your pitch from a middle floor and from the first to the third floor, too. Having to make just a few brief moments count will help you to hone the words you need and scrap the ones you don’t!

This week, set aside some time to craft your elevator pitch (or dust off the one you’ve used before). You just never know who you might face tomorrow morning.


Department of Innovation & Entrepreneurship / Investing in Blockchains
« on: April 30, 2018, 10:18:41 PM »

Investing in Blockchains

Investors interested in getting on the blockchain technology bandwagon will find it is now easier than ever to do so. In 2015, the venture capital concern Digital Currency Group launched, intending to build what it refers to as "the largest early-stage investment portfolio in the digital currency and blockchain ecosystem." Additionally, according to a report published by the American Software-as-a-Service (SaaS) company NASDAQ Private Market, the amount of venture capital being funneled into cryptocurrency-using firms was anticipated to exceed $1 billion. Companies have even become so interested in the technology that many have begun to play around with the idea of creating their own private blockchains.

Nevertheless, blockchain startups are not without challenges. Among the most significant is the fact that most consumers simply do not understand the extremely complicated concept of blockchain technology. In order to overcome this challenge, companies will need to find ways to precisely explain what they do in easily understandable language – and how they intend to deal with issues like secure online transactions and consumer privacy.

Read more: Blockchain Definition | Investopedia
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Advantages of Blockchains

Efficiencies resulting from DLT can add up to some serious cost savings.  DLT systems make it possible for businesses and banks to streamline internal operations, dramatically reducing the expense, mistakes, and delays caused by traditional methods for reconciliation of records.

The widespread adoption of DLT will bring enormous cost savings in three areas, advocates say:

    Electronic ledgers are much cheaper to maintain than traditional accounting systems; the employee headcount in back offices can be greatly reduced.
    Nearly fully automated DLT systems result in far fewer errors and the elimination of repetitive confirmation steps.
    Minimizing the processing delay also means less capital being held against the risks of pending transactions.

In addition, some smaller number of millions will be saved by shrinking the amount of capital that broker/dealers are required to put up to back unsettled, outstanding trades. Greater transparency and ease of auditing should lead to savings in anti-money laundering regulatory compliance costs, too.
Blockchain's removal of almost all human involvement in processing is particularly beneficial in cross-border trades, which usually take much longer because of time-zone issues and the fact that all parties must confirm payment processing. Blockchain systems can set up smart contracts or payments triggered when certain conditions are met. The blockchain cotton transaction mentioned above, for example, used a smart contract that automatically made partial payments when the cotton shipment reached specific geographic milestones.

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Department of Innovation & Entrepreneurship / Blockchains and Bitcoin
« on: April 30, 2018, 10:13:26 PM »
Blockchains and Bitcoin

The blockchain is perhaps the main technological innovation of Bitcoin. Bitcoin isn’t regulated by a central authority. Instead, its users dictate and validate transactions when one person pays another for goods or services, eliminating the need for a third party to process or store payments. The completed transaction is publicly recorded into blocks and eventually into the blockchain, where it’s verified and relayed by other Bitcoin users. On average, a new block is appended to the blockchain every 10 minutes, through mining.

Based on the Bitcoin protocol, the blockchain database is shared by all nodes participating in a system. Upon joining the network, each connected computer receives a copy of the blockchain, which has records, and stands as proof of, every transaction ever executed. It can thus provide insight about facts like how much value belonged a particular address at any point in the past. provides access to the entire Bitcoin blockchain.

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