Daffodil International University
Entrepreneurship => Successful Entrepreneur => Topic started by: maruppharm on November 14, 2012, 10:28:28 AM
-
Before it graced American breakfast tables, W.K. Kellogg’s Corn Flakes cereal was served as a fiber-rich health food at the Battle Creek Sanitarium, a holistic healing facility in western Michigan. While Kellogg created the first toasted wheat flake cereal, his entrepreneurial strength lay in his marketing and advertising prowess. Despite copycat cereals popping up in the marketplace (C.W. Post launched his own cereal company after staying at the sanitarium), Kellogg differentiated his product with a clever slogan: “Beware of Imitations. None Genuine Without This Signature, W.K. Kellogg.â€
Quote: "Don't let anybody copy your process." (Referring to C.W. Post)