Daffodil International University
Faculties and Departments => Faculty Sections => Faculty Forum => Topic started by: Farhananoor on October 06, 2013, 01:18:54 PM
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Importance of Communication.
Explaining the importance of communication is like explaining the importance of breathing! Communication means interchange. Interchange is vital. No human being can long survive without interchange.
From the moment we wake up in the morning to the moment we go to bed, we have to communicate. We communicate with our life partners, with our children, our family, our neighbors, our friends and also with complete strangers we come across in our daily life.
At work, we communicate with our business partners, our employees, our colleagues, our boss, our customers and our suppliers.
Let us have a look at:
• Why we communicate
• The use of communication in business
• Means of communication other than speech and writing
• Channels of communication
Why do we communicate? We communicate for:
Expressing our thoughts, our ideas, our feelings, our views
• For connecting with others
• Sharing information
• Giving advice
• Teaching
• Consulting.
• Learning
• Writing rules and laws
• Sharing values.
• For expressing our creativity
• For expressing our life philosophy
• Sharing the findings of our research work
• Selling goods and services
• Publicity and advertising
• Networking with people with common interests
Let’s see...
The use of communications in business
In business environments, communication serves to...
• Explain visions, goals and financial plans to Managers and supervisors and other employees.
• Explain operational structure, job expectations, work ethics, rules and policies, remuneration system, and to give feedback to employees.
• Training of employees.
• Writing financial reports for directors and shareholders to assess business profitability.
• Preparing tax returns.
The importance of communication outside the organization are for:
• Finding prospective investors.
• Obtaining the appropriate permits.
• Dealing with suppliers.
• For advertising of products and services.
It is needed for reporting performance to stakeholders and authorities, like the Tax departments etc…
There are many more reasons why we have to communicate. The list is endless. This gives us an idea of the importance of communication.
Speech and writing are not the only ways we communicate. There are other means of communications where senses other than our eyes that read, our ears that listen are solicited. There are messages that other senses than our ears and our eyes.
The Importance of Communication in the Organizational Structure
by Elizabeth Smith, Demand Media
Employee Trust
Clear, open communication can create a sense of transparency in your organization, which builds trust between levels of employees. Where keeping employees in the dark can result in resentments, tension, and a feeling of low job security, strong communication can help them feel valued and trusted. Open communication can reduce feelings of uncertainty and cluelessness about the state of the company, which makes for a more-positive work environment and staff who feel secure and safe.
Relationships
Communication is essential to building relationships between staff members and between levels of employees, both on a professional and social level. An atmosphere of open communication makes it safe for employees to express their ideas; as a result, you will have the benefit of your staff's combined experience in coming up with innovative solutions. Communication prevents employees from feeling isolated, builds teamwork, and creates a more collegial atmosphere in the office. When relationships are strong, employees are better able to trust one another and work together more effectively.
Clarity
In an organization, confusion and ambiguity can create negative feelings and a tense atmosphere. By making roles and responsibilities clear to everyone on staff, you can give your employees the information they need to get their jobs done; this is particularly important when your employees are dispersed or come from different backgrounds. Communication reduces misunderstandings and cuts the costs associated with mistakes.
Collaboration
Communication can help your employees collaborate effectively, which will make for a more-productive team overall. When you have multiple departments who are working on different facets of the same project, communication can streamline the process and improve the end result. When your staff talks openly to each other, they can communicate potential issues, requirements and
The Importance of Communication Skills in Oral Presentations
by Neil Kokemuller, Demand Media
The Message
The ability to present an effective message with useful content is obviously important to a good oral presentation. This requires planning for your presentation, and doing research to make sure your message is well-constructed. You want to deliver a message that considers your audience and the goals of your presentation. An oral presentation without good substance will accomplish very little.
Body Language
A major component of the message your audience perceives is based on your body language. Your posture, facial expressions and gestures affect the way your message is received. Consistent eye contact with members of your audience; a calm, confident posture; and relaxed arms and hands held near your side are among body language techniques that deliver positive vibes. Folding your arms, avoiding eye contact, frowning, and nervous movements can signal nervousness, indifference or worse.
Vocal Tone
How you say something carries a lot of weight. Speaking in a clear, confident and assertive tone helps project your message and keep your audience engaged. Emphasizing specific points and varying your rate of delivery brings out key points in your presentation and attracts your audience's attention. Avoid speaking in a low voice or a monotonous tone.
Awareness
Your communication skills in a presentation can also help you understand how well your message is hitting home. By observing the body language and feedback of audience members, you can adjust your approach. If audience members are sitting back in their chairs, not paying attention or distracted by other things, your message probably is not getting through. Consider projecting yourself more and finding ways to better engage the audience. It helps to ask audience members questions and keep them involved. If your presentation is lengthy, you might need to take a break.