Daffodil International University

Faculties and Departments => Business & Entrepreneurship => Business Administration => Topic started by: Jeta Majumder on March 30, 2014, 02:19:11 PM

Title: Marketing term: Gravity model
Post by: Jeta Majumder on March 30, 2014, 02:19:11 PM

A theory about the structure of market areas. The model states that the volume of purchases by consumers and the frequency of trips to the outlets are a function of the size of the store and the distance between the store and the origin of the shopping trip.