Daffodil International University
Faculties and Departments => Business & Entrepreneurship => Business Administration => Topic started by: Jeta Majumder on March 30, 2014, 02:22:26 PM
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A formal approach of customer-focused marketing is known as SIVA (Solution, Information, Value, Access). This system is basically the four Ps renamed and reworded to provide a customer focus. The SIVA Model provides a demand/customer-centric alternative to the well-known 4Ps supply side model (product, price, placement, promotion) of marketing management.