Daffodil International University

Faculties and Departments => Business & Entrepreneurship => Business Administration => Topic started by: Jeta Majumder on March 30, 2014, 02:24:06 PM

Title: Marketing term: Brand Development Index (BDI)
Post by: Jeta Majumder on March 30, 2014, 02:24:06 PM

BDI quantifies how well a brand is performing within a specific group of customers, compared with its average performance among all customers.That is, it measures the relative sales strength of a brand within a specific market.

Title: Re: Marketing term: Brand Development Index (BDI)
Post by: munna99185 on April 03, 2014, 04:04:07 PM

Good information.

Sayed Farrukh Ahmed
Assistant Professor
Faculty of Business & Economics
Daffodil International University