Daffodil International University

Faculties and Departments => Business Administration => Business & Entrepreneurship => BBA Discussion Forum => Topic started by: munna99185 on April 04, 2014, 01:09:54 PM

Title: Green marketing
Post by: munna99185 on April 04, 2014, 01:09:54 PM

Green marketing is the marketing products and services based on environmental factors or awareness. Companies involved in green marketing make decisions relating to the entire process of the company's products, such as methods of processing, packaging and distribution. Green marketing companies seek to go above and beyond traditional marketing by promoting environmental core values in the hope that consumers will associate these values with their company or brand. Engaging in these sustainable activities can lead to creating a new product line that caters to a new target market.
[Source:http://www.investopedia.com/terms/g/green-marketing.asp]


Sayed Farrukh Ahmed
Assistant Professor
Faculty of Business & Economics
Daffodil International University

Title: Re: Green marketing
Post by: shahanasumi35 on April 09, 2014, 08:07:47 PM

good one...

Title: Re: Green marketing
Post by: Md. Al-Amin on April 13, 2014, 02:47:20 PM

Save Green, Safe our World

Title: Re: Green marketing
Post by: masum iqbal on April 13, 2014, 06:11:37 PM

All marketers need to emphasize the principles of green marketing in their marketing activities.

Title: Re: Green marketing
Post by: Shahnoor Rahman on April 15, 2014, 03:57:34 PM

Thanks for sharing such a nice concept of green marketing

Title: Re: Green marketing
Post by: sajib on April 16, 2014, 04:45:19 PM

Thanks for sharing.

Title: Re: Green marketing
Post by: Nusrat Nargis on April 17, 2014, 01:02:43 PM

nice post. thanks for sharing.

Title: Re: Green marketing
Post by: Jeta Majumder on May 05, 2014, 03:06:27 PM

Green marketing is mandatory not only for consumers who will associate these values but also for society which will be benefited. So marketers need to adopt green marketing into their policy to provide benefit to the nation.  :)