Daffodil International University
Faculties and Departments => Business & Entrepreneurship => Business Administration => Topic started by: munna99185 on April 28, 2014, 01:21:02 PM
-
Content marketing is the publication of material designed to promote a brand, usually through a more oblique and subtle approach than that of traditional push advertising. The essence of good content marketing is that it offers something the viewer wants, such as information or entertainment.
Content marketing can take a lot of different forms, including YouTube videos, blog posts and articles. It shouldn't really seem like marketing -- in some cases, in fact, it should only be identifiable as marketing because the advertiser is identified as the content provider. Native advertising, for example, is content integrated with a website or service in such a way that it doesn't stand out from other material presented there in terms of content, format, style or placement. Ideally, content marketing provides the consumer with valuable information, the publisher with content and the advertiser with a larger audience and a stronger brand.
[Source: http://whatis.techtarget.com/definition/content-marketing]
Sayed Farrukh Ahmed
Assistant Professor
Faculty of Business & Economics
Daffodil International University