Daffodil International University

Faculties and Departments => Business & Entrepreneurship => Business Administration => Topic started by: munna99185 on October 24, 2014, 02:02:51 PM

Title: In-game advertising (IGA)
Post by: munna99185 on October 24, 2014, 02:02:51 PM

In-game advertising (IGA) refers to advertising in computer and video games.  IGA can be integrated into the game either through a display in the background, such as an in-game billboard or a commercial during the pause created when a game loads, or highly integrated within the game so that the advertised product is necessary to complete part of the game or is featured prominently within cutscenes. [source:wikipedia.com]


Sayed Farrukh Ahmed
Assistant Professor
Faculty of Business & Economics
Daffodil International University

Title: Re: In-game advertising (IGA)
Post by: Farhananoor on November 13, 2014, 10:46:27 AM

Thanks for sharing.