Daffodil International University
Faculties and Departments => Business & Entrepreneurship => Business Administration => Topic started by: munna99185 on October 24, 2014, 02:07:36 PM
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Brand ambassador (celebrity spokesman) is a marketing term for a person employed by an organization or company to promote its products or services within the activity known as branding. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics.[1] The key element of brand ambassadors lies in their ability to use promotional strategies that will strengthen the customer-product/service relationship and influence a large audience to buy and consume more. Predominantly, a brand ambassador is known as a positive spokesperson appointed as an internal or external agent to boost product/service sales and create brand awareness. Today, brand ambassador as a term has expanded beyond celebrity branding to self branding or personal brand management. Professional figures such as good-will and non-profit ambassadors, promotional models, testimonials and brand advocates have formed as an extension of the same concept, taking into account the requirements of every company.
[source;wikipedia.com]
Sayed Farrukh Ahmed
Assistant Professor
Faculty of Business & Economics
Daffodil International University
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A Brand Ambassador is someone who, at the most basic level, represents a brand in a positive way. It is the duty of a Brand Ambassador to express the message of a company to consumers or people who would gain something from learning about the brand being advertised. A brand Ambassador can be thought of as a hybrid between a PR Representative and an HR Representative—someone who both aims to educate consumers about a Brand, but also tries help them in any way that they can.
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Good post.