The Marketing Plan is THE document that explains how your business will interact with the marketplace in the future. It is there to ensure you take a pro-active approach in developing the business and customers that YOU want, rather than be left with the business and customers that no-one else wants. It is key to helping you answer the big questions about your business direction, so that you can be sure all the day-today work is leading you to the successful business you (and your shareholders) desire. The Marketing Plan provides the input and direction for all the other plans in your business and should be completed first.
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