Daffodil International University
Entrepreneurship => Successful Entrepreneur => Topic started by: Md. Neamat Ullah on November 27, 2014, 04:28:11 PM
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Why has selling become a bigger challenge today than it was yesterday:
1. Today a buyer has many more options.
2. Competitions has also become sophisticated.
3. Media has made people more Knowledgeable and aware.
4. There is a terminology called 'Caveat Emptor' which means 'Buyer beware'. that is the old thinking. Today the scenario is Seller beware.
Because,the seller is perceived as an expert in his field. The buyer who may not be knowledgeable in this area is relaying on the seller Trustworthiness.