Daffodil International University
Faculties and Departments => Faculty Sections => Topic started by: shafayet on December 17, 2014, 09:36:39 PM
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The State of B2B Event Marketing
Some 91% of B2B marketers say they invested some budget in event marketing in 2014, according to a recent report from Regalix.
(http://i.marketingprofs.com/assets/images/daily-data-point/171214-ddp-lg.jpg)
More than half (57%) of B2B marketers say events were extremely significant for accelerating lead generation/growing their sales pipeline, and an additional 33% say events were somewhat significant.
(http://i.marketingprofs.com/assets/images/daily-data-point/types-b2bevents-regalix-171214.jpg)
Most (57%) of the marketers surveyed say they organized only physical events in 2014; 35% conducted a combination of physical and online events; 9% were only virtual.
The most popular type of event was conferences, with 72% of B2B marketers saying they had helped to conduct at least one.
Other popular event types included tradeshows (66%) and exhibitions (55%).
Below, additional key findings from the report, which was based on data from a survey of 212 senior B2B marketing executives.
Objectives
(http://i.marketingprofs.com/assets/images/daily-data-point/number-b2bevents-171214.jpg)
80% of respondents say lead generation and brand building are top objectives for investing in event marketing.
64% say customer engagement is a top objective.
Number of Events
44% of respondents say they conduct or organize more than 10 events per year.
Event Promotion
84% of respondents say email is an effective channel they use to promote events.
68% say their websites and social media pages are effective.
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Informative