Global Brand: The world wise use of a name,term,sign,symbol,design and combination thereof to identify goods and services of a seller and differentiate them from those of competitors.
the name of a product or service that is known and sold in all parts of the world by a particular company.
http://dictionary.cambridge.org/dictionary/business-english/global-brand
Brand is something that attracts customer to purchase product.
Sayed Farrukh Ahmed
Assistant Professor
Faculty of Business & Economics
Daffodil International University