Daffodil International University
Faculties and Departments => Business & Entrepreneurship => Business Administration => Topic started by: Farhananoor on December 22, 2014, 01:39:50 PM
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Global Brand: The world wise use of a name,term,sign,symbol,design and combination thereof to identify goods and services of a seller and differentiate them from those of competitors.
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the name of a product or service that is known and sold in all parts of the world by a particular company.
http://dictionary.cambridge.org/dictionary/business-english/global-brand
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Brand is something that attracts customer to purchase product.
Sayed Farrukh Ahmed
Assistant Professor
Faculty of Business & Economics
Daffodil International University