Daffodil International University

Faculties and Departments => Business & Entrepreneurship => Business Administration => Topic started by: Shah Alam Kabir Pramanik on August 02, 2015, 04:44:12 PM

Title: Social Media Marketing
Post by: Shah Alam Kabir Pramanik on August 02, 2015, 04:44:12 PM

Social media marketing is marketing using online communities, social networks, blog marketing and more. It's the latest "buzz" in marketing and often can seem confusing to those exploring options using social media outlets. Learn where to start when it comes to social media marketing and where you can get started. Gain insight into social media platforms such as Twitter, LinkedIn, Facebook and more.

Title: Re: Social Media Marketing
Post by: sajib on August 05, 2015, 10:19:50 AM

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons -- or promoting activity through social media by updating statuses or tweets, or blog posts.

SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called social customer relationship management  (social CRM).

SMM became more common with the increased popularity of websites such as Twitter, Facebook, Myspace, LinkedIn, and YouTube. In response, the Federal Trade Commission (FTC) has updated its rules to include SMM. If a company or its advertising agency provides a blogger or other online commenter with free products or other incentives to generate positive buzz for a product, the online comments will be treated legally as endorsements. Both the blogger and the company will be held responsible for ensuring that the incentives are clearly and conspicuously disclosed, and that the blogger's posts contain no misleading or unsubstantiated statements and otherwise complies with the FTC's rules concerning unfair or deceptive advertising.
http://whatis.techtarget.com/definition/social-media-marketing-SMM

Title: Re: Social Media Marketing
Post by: Shah Alam Kabir Pramanik on August 06, 2015, 07:17:53 PM

Thanks for sharing

Title: Re: Social Media Marketing
Post by: munna99185 on August 12, 2015, 03:58:51 PM

Thanks for sharing nice information


Sayed Farrukh Ahmed
Assistant Professor
Faculty of Business & Economics
Daffodil International University

Title: Re: Social Media Marketing
Post by: Shah Alam Kabir Pramanik on November 19, 2015, 07:25:34 PM

Thank You Sir

Title: Re: Social Media Marketing
Post by: JEWEL KUMAR ROY on November 22, 2015, 11:40:55 AM

Thanks for sharing.

Title: Re: Social Media Marketing
Post by: Shah Alam Kabir Pramanik on November 23, 2015, 12:05:02 PM

Thanks