Daffodil International University
Faculties and Departments => Business & Entrepreneurship => Business Administration => Topic started by: munna99185 on August 14, 2015, 08:44:25 AM
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Some good examples of products with a clear USP are:
(a) Head & Shoulders: "You get rid of dandruff."
(b) Domino's Pizza: "You get fresh, hot pizza delivered to your door in 30 minutes or less—or it's free."
(c) FedEx: "When your package absolutely, positively has to get there overnight."
(d) Metropolitan Life: "Get Met. It Pays."
(e) Southwest Airlines: "We are the low-fare airline." [wikipedia]
Sayed Farrukh Ahmed
Assistant Professor
Faculty of Business & Economics
Daffodil International University