Daffodil International University

Faculties and Departments => Business & Entrepreneurship => Business Administration => Topic started by: munna99185 on August 14, 2015, 08:50:02 AM

Title: Positioning statement
Post by: munna99185 on August 14, 2015, 08:50:02 AM

Positioning statement determines what place a brand (tangible good or service) should occupy in the consumer's mind compared to the competition. The model directs managers to determine the cognitive gap, locating "which functional benefit in a given category is most valued by consumers and least dominated by other brands." Positioning is also commonly known as mindshare marketing, the aim is to stake a claim to the cognitive association in consumers' minds, connecting the brand's trademark with the benefit claim as "simply, consistently and frequently as possible." [wikipedia]

Sayed Farrukh Ahmed
Assistant Professor
Faculty of Business & Economics
Daffodil International University

Title: Re: Positioning statement
Post by: Shah Alam Kabir Pramanik on November 19, 2015, 07:23:25 PM

Thanks for sharing

Title: Re: Positioning statement
Post by: JEWEL KUMAR ROY on November 22, 2015, 11:41:42 AM

Thanks for sharing.