Daffodil International University
Faculties and Departments => Business & Entrepreneurship => Business Administration => Topic started by: Shah Alam Kabir Pramanik on November 19, 2015, 06:46:15 PM
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Marketing Plan Contents/ contents of marketing plan
• Executive Summary
• Current marketing situation
• Threat and opportunities analysis
• Objectives and issues
• Marketing strategy
• Action program
• Budgets
• Controls